Many large companies today have begun to adopt the principles of Lean Startup, a methodology first adopted among Silicon Valley tech startups in order to become more innovative and agile in implementing new products, services and business models. However large corporations are not just bigger versions of startups. My guest today, Jim Euchner has studied how the Lean Startup concept can be applied to innovation within established businesses and has shared his findings in a new book called 'Lean Startup In Large Organisations'. Jim was Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and incubated and launched five businesses on three continents. Prior to his work at Goodyear, Jim held positions as Vice President of Growth Strategy and Innovation at Pitney Bowes, Inc. and Vice President, Network Systems Advanced Technology at Bell Atlantic (now Verizon). Today his is Editor in Chief at the Research-Technology Management journal, Honorary Professor at Aston University in the UK, a member of the Scientific Advisory Council for the Nissan autonomous vehicle program and a co-founder of the MIT Innovation Laboratory, a consortium of companies interested in user and community innovation.