Steven Morris is a brand evolution strategist, speaker, author, painter and designer. He speaks and writes on evolved brands, curiosity, “beautiful business,” and humanized work forces. He’s the author of 2 books and has a new one in the works entitled “The Evolved Brand.” Steve has been honored to work with more than 250+ global and national companies and 2,300+ business leaders over the past 24 years. He believes that leadership and business, done well, can be an acts of artistry and an expression of beauty. When he’s not on stage or roaming the globe advising clients, he can be found in his painting studio, in the surf or on the trails running the canyons of Southern California.
In this episode, we cover:
2:31 – The importance of passion in your creative work
8:06 – Different types of photoshoots
9:23 – How to get the most from a photoshoot
11:44 – John DeMato
12:42 – Style guides for women
14:28 – Creative communities in China
16:38 – Beijing artistic community
18:12 – Starting an online photography school
Resources mentioned in this episode:
Marketing for Creative Podcast on iTunes
Tool: Evernote, Trello
Book: The Art Of Closing The Sale by Brian Tracey
Record: Bachata, Salsa or Kizomba music, music by Prince Royce
Marina Barayeva website
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL182: The Link Between Curiosity And Creativity - Interview with Steven Morris appeared first on James Taylor .
Marina Barayeva is an international portrait photographer based in Beijing, China. In 2017 she started the Marketing for Creatives podcast, a show where she brings photographers and other creatives together to share their knowledge on marketing. Always busy with creative projects, she organized and hosted an online conference Lady-Photographer, a charity fashion show called ‘New Year Queen’ and was a part of the Art Project for Beijing Design Week.
In this episode, we cover:
2:31 – The importance of passion in your creative work
8:06 – Different types of photoshoots
9:23 – How to get the most from a photoshoot
11:44 – John DeMato
12:42 – Style guides for women
14:28 – Creative communities in China
16:38 – Beijing artistic community
18:12 – Starting an online photography school
Resources mentioned in this episode:
Marketing for Creative Podcast on iTunes
Tool: Evernote, Trello
Book: The Art Of Closing The Sale by Brian Tracey
Record: Bachata, Salsa or Kizomba music, music by Prince Royce
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL181: Tips For Successful Photoshoots - Interview with Marina Barayeva appeared first on James Taylor .
Brandon Rochon has spent his life building some of the world’s most loved brands. He started his career on the hard streets of Madison Ave. where he worked on Hennessy, Lugz Shoes, and Sapporo Beer, then spent time in NYC before he picked up and moved to Europe where he joined the award-winning TBWA/Paris and worked on brands like Absolut Vodka, McDonalds, PlayStation, Heineken and Nissan. Then it was off to Ogilvy Paris where he became the Global Creative Director of Coke Zero, while working on other brands such as Louis Vuitton and Perrier. And finally, back to the US as the SVP, Global Creative Director of Samsung Electronics, helping usher the brand into the pop-cultural icon it has become to date. Currently Brandon is Managing Chief Creative Officer at Kastner & Partners, AOR for Red Bull.
In this episode, we cover:
3:30 – Learning the rules of advertising
4:26 – 90% is passion
5:05 – The art and craft of storytelling
6:13 – Why Red Bull is really a media company
7:46 – Your brand as a platform
8:41 – Turning consumers into fans
10:05 – It’s all about collaboration
10:48 – Elevating your fans
15:10 – You can’t put creativity in a corner
16:02 – How to foster creative competition
17:22 – Challenging the process
18:06 – Finding universal truths
19:03 – The 4P’s of Advertising
22:20 – Ideas Win
25:48 – Building a great creative team
27:50 – From creating to making
28:19 – The future of advertising
31:28 – Snackable, Stackable
Resources mentioned in this episode:
Instagram: mrrochon
LinkedIn
Tools: YouTube
Books: A Purpose Driven Life by Rick Warren
Album: Unplugged by Lauryn Hill
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL180: Why Makers Are The Future Of Advertising - Interview with Brandon Rochon appeared first on James Taylor .
Rachel Brenke is the founder of the Business Bites podcast, and several successful legal niche brands including TheLawTog®, FitLegally, and BlogLegally. She is also a mother of five, wife to an Army Veteran, practicing lawyer, author, photographer, cancer survivor, and Team USA Athlete. Through her podcast, brands, and 1-on-1 services, Rachel helps creative entrepreneurs with business strategy and legal needs such as business formation, contract drafting, and business and intellectual property law. As an entrepreneur in each of these industries, Rachel has a pulse on the pain points and needs of these fellow entrepreneurs.
In this episode, we cover:
3:57 – Biggest legal challenges for creative entrepreneurs
4:26 – Intellectual property
5:36 – Habits for content creation
7:45 – Building brands through content marketing
8:24 – Batch writing
16:00 – Artificial Intelligence for lawyers
21:17 – Looking for gaps in the market
22:16 – Identifying the true need
23:56 – Becoming the ‘go-to’ person in your niche
25:15 – Archer’s Advocates
Resources mentioned in this episode:
rachelbrenke.com
Tools: Helpscout, Trello, Google Calendar, WordPress, Microsoft Word
Book: Purple Cow by Seth Godin
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL179: Content Marketing For Creative Entrepreneurs - Interview with Rachel Brenke appeared first on James Taylor .