Drew Ungvarsky is the CEO and Chief Creative Officer of Grow, one of the top digital agencies in the world. Under Drew’s leadership, Grow has created innovative digital experiences for leading brands like Google, adidas, Spotify, and EA Games. It’s no wonder then that Drew and his company have been recognized by The New York Times, Fast Company, Fortune and Entrepreneur magazines.
In this episode, we cover:
6:55 – Pop Up Shops
10:08 – Boston Marathon campaign for Adidas
13:03 – Creating a company culture
16:42 – Defining your company vision
19:02 – The advertising industry culture
Resources mentioned in this episode:
thisisgrow.com
Tools: Spreadsheets, Adobe
Book: Traction by Gabriel Weinberg and Justin Mares
Album: Five by White Lies
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL210: How To Define Your Company Vision - Interview with Drew Ungvarsky appeared first on James Taylor .
Stephanie Law creates watercolor paintings that are a mixture of mythological symbolism, the flowing movement of dance, and the beautiful motifs of growth and decay of nature. She is the author and creator of the Shadowscapes Tarot deck, the Dreamscapes series of technique books, as well as having her work featured in galleries across the country.
In this episode, we cover:
2:37 – Fantastical illustration
4:51 – How to sell your art
5:50 – Building your platform
10:26 – Sharing your process
12:31 – Selling your art on Patreon
17:17 – Watercolor tutorials
19:44 – Using different materials
Resources mentioned in this episode:
www.shadowscapes.com
Tools: Paint and Paper
Book: Sketchbook
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL209: How To Sell Your Art On Patreon - Interview with Stephanie Law appeared first on James Taylor .
Liat Siegel is a trailblazing entrepreneur, a fearless mother of 5, and the owner and founder of Hadar Interiors Inc.,. Liat and her team at Hadar Interiors work with businesses to brand their interiors and set themselves apart from the competition. She uses interior design to help her clients create a lasting impression so that their customers come back again and again.
In this episode, we cover:
2:17 – Getting started in interior design
2:59 – Forrester data
4:21 – Shared workspaces
5:40 – Third place for creativity
7:31 – Hotel interior designers
9:21 – Cruise ship designers
11:37 – IKEA design
13:01 – From residential to commercial property design
Resources mentioned in this episode:
hadarinteriors.com
Tools: Teamwork
Book: The Law of Attraction by Jerry Hicks
Album: YouTube Playlists
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL208: Designing Creative Workspaces - Interview with Liat Siegel appeared first on James Taylor .
Heather DeSantis is a Top Millennial publicist and CEO of Publicity for Good, a purpose driven public relations firm with offices in San Diego and Phoenix. Heather combines market foresight, strategic timing, and organic interviews to generate millions of earned media impressions from outlets like ABC, CBS, NBC, FOX, CNN, BBC, iHeartMedia, Business Insider, Inc, and more.
In this episode, we cover:
2:56 – Purpose driven
5:19 – Going from online to offline
7:45 – Personal branding vs Corporate branding
9:24 – How to choose a PR firm
10:09 – Payment structures
11:39 – Ryan Holiday
14:02 – Social listening
15:49 – Pay per play model
Resources mentioned in this episode:
publicityforgood.com
Tools: Google Alerts, Twitter
Book: Perennial Seller by Ryan Holiday
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL207: How To Choose A PR Firm - Interview with Heather DeSantis appeared first on James Taylor .
Kendal Netmaker is an entrepreneur, author and speaker who has founded 5 businesses, winning over 25 business awards in the process. Kendal speaks to thousands of people every year about motivation, leadership and the power of telling your story. He is the author of “Driven to Succeed: From Poverty to Podium – A First-Nation Success Story”.
In this episode, we cover:
7:12 – Building your confidence through sports and speaking
11:16 – Speaking in schools
13:59 – Launch an apparel brand
16:16 – First nation storytelling
18:18 – Discovering your unique story
Resources mentioned in this episode:
Tools: Fiverr.com, Upwork.com
Books: The Alchemist by Paulo Coelho
Album: Till I Collapse by Eminem
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL206: From Poverty To Podium - Interview with Kendal Netmaker appeared first on James Taylor .
Tom Breeze is the founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a “Pay For Results” financial model, Viewability and partners are now one of the world’s leading performance-based YouTube Advertising company. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. His new book is called ‘Viewability: Harness the Power of YouTube Ads and Be There for Your Customer – When It Really Counts”.
In this episode, we cover:
3:17 – The benefits of short books
12:31 – Testing messages with YouTube advertising
18:55 – How can you help?
21:40 – YouTube advertising to target app users
23:57 – Why you should say ‘you’ in the first 6 seconds
24:19 – Choose your own adventure
24:46 – Teaching guitar online
33:38 – The three phases of YouTube advertising spend
42:07 – Creating low cost offers for YouTube ad campaigns
Resources mentioned in this episode:
viewability.co.uk
Book: Influence by Robert Cialdini
Tools: Premiere Pro, Final Cut, Google Ads
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL205: The Psychology Of YouTube Advertising - Interview with Tom Breeze appeared first on James Taylor .
Amy C. Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School. She has written numerous articles for Harvard Business Review and four books including Teaming, which showed how leaders can make organizational learning happen. Her awards include the 2018 Sumantra Ghoshal Award for Rigor and Relevance in the Study of Management and the 2017 Thinkers50 Talent Award. She received her PhD in organizational behavior, her Master’s in psychology, and her Bachelor’s in engineering and design from Harvard University. Her latest book is called The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth and it’s my pleasure to welcome her onto the show today.
In this episode, we cover:
3:34 – Psychological Safety
4:36 – Asking better questions
6:28 – The Braintrust at Pixar
8:29 – Flighting
11:27 – Thesis defense
13:33 – Working with Buckminster Fuller
14:56 – The importance of trust
16:00 – Creating the conditions for creativity and innovation
18:39 – The fearless environment
20:35 – Silence is a marker for fear
21:56 – The two kinds of humor
Resources mentioned in this episode:
www.hbs.edu
Tools: Asking Better Questions App (to be invented)
Book: Leadership and Self-Deception by The Arbinger Institute
Album: Althea by The Grateful Dead
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL204: The Fearless Organization - Interview with Amy C. Edmondson appeared first on James Taylor .
Matt Javit and his partner Nikki have been traveling the world full-time since leaving the USA in February 2017. During their travels they share with their audience different ways to keep travel costs down, ideas for volunteering in communities, and tips on networking with locals while having a great time. He also stars and produces the ‘World Barber Shop Adventures’ docuseries which features him in a different barbers chair in the world on each episode.
In this episode, we cover:
www.passportjoy.com
Tool: Google Apps, Trello
Book: As A Man Thinketh by James Allen
Album: deadmau5 BBC Sessions
Resources mentioned in this episode:
www.livebigthebook.com
Tools: Slack
Books: Sapiens by Yuval Noah Harari
Principles by Ray Dalio
The Four Tendencies by Gretchen Rubin
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL203: The Anthony Bourdain of Barbershops - Interview with Matt Javit appeared first on James Taylor .
Ajit Nawalkha is an entrepreneur, business coach, founder of Evercoach, author of The Book of Coaching and a co-founder of Mindvalley Teach. Having found his way from a middle-class family in India to top stages of personal development and business growth conferences, he learned it is possible to create the abundant reality we want. Today he is getting ready to share the strategies that helped him build numerous multiple million-dollar businesses in his upcoming book “Live Big”.
In this episode, we cover:
2:11 – The Mindvalley story
6:03 – Getting strategy right
10:55 – 25 insights for life
15:42 – The challenges of entrepreneurship
18:20 – Goal based life vs Values based life
21:04 – What is your ideal day?
22:00 – Love and Service
Resources mentioned in this episode:
www.livebigthebook.com
Tools: Slack
Books: Sapiens by Yuval Noah Harari
Principles by Ray Dalio
The Four Tendencies by Gretchen Rubin
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL202: The Entrepreneurs Guide To Living Big - Interview with Ajit Nawalkha appeared first on James Taylor .
Thomas Zoëga Ramsøy is considered one of the leading scholars and practitioners in applied neuroscience. His main interest is in the how the brain makes decisions. Besides being a prolific writer of scientific articles and textbooks on the matter, he also consults Fortune 500 companies within industries such as retail, social media, technology, pharmaceuticals, and entertainment. Thomas is also associated with Singularity University in Silicon Valley. His new co-authored book is called ‘Leading Transformation: How To Take Care Of Your Company’s Future’.
In this episode, we cover:
3:54 – Lowes Innovation Labs
4:36 – Understanding consumer behaviour
6:13 – Uncommon Partners
8:42 – The Creative Brain
10:04 – How to increase creativity by 30%
11:45 – The problem with neural networks
13:22 – Free-will and artificial intelligence
15:10 – Dan Ariely
16:19 – Biases
17:43 – Unilateral neglect
19:06 – The narrator in our heads
21:02 – Super-heuristic
23:56 – Moving from academia to business
25:11 – Publish or perish
Resources mentioned in this episode:
www.neuronsinc.com
www.LeadingTransformationBook.com
Book: Bad Blood by John Carreyrou
Tools: Monday.com
Album: Patashnik by Biosphere
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL201: The Neuroscience Of Leading Transformation - Interview with Thomas Zoëga Ramsøy appeared first on James Taylor .
Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.” Perry is the world’s most-quoted consultant on Google Advertising and according to Entrepreneur Magazine has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax. As one of the most expensive business consultants in the world, clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology. His hit book 80/20 Curve has been featured in the Harvard Business Review and is used by NASA’s Jet Propulsion Labs at the California Institute of Technology as well as being mandatory reading in many fast-growing companies.
In this episode, we cover:
3:55 – The 80/20 Rule (Pareto Principle)
5:46 – Racking the shotgun
15:32 – The liner notes for Boston’s first album
18:00 – Marketing as art
20:32 – How to be a better reader
21:48 – Starting a second Renaissance
22:26 – Evolution
28:10 – Augmented Creativity
29:33 – Andrew Briggs and quantum computing
31:47 – Jordan Peterson
37:20 – Being a boundary crosser
Resources mentioned in this episode:
perrymarshall.com
Tools: Marketing DNA Test – marketingdnatest.com
Book: The Book of Proverbs by Solomon
Album: Moving Pictures by Rush
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL200: The 80/20 Rule For Working Less And Making More - Interview with Perry Marshall appeared first on James Taylor .
Hal Gregersen is the Executive Director of the MIT Leadership Center, a Senior Lecturer in Leadership and Innovation at the MIT Sloan School of Management, a prolific author and a motivational speaker. Ranked by Thinkers50 as one of the world’s fifty most innovative minds, he has authored or coauthored ten books, including the bestselling The Innovator’s DNA, written with Jeff Dyer and Clayton Christensen. His latest book is called ‘Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life’.
In this episode, we cover:
3:56 – How to ask catalytic questions
4:33 – The quest for better questions
6:20 – The role of answers
8:48 – The five why’s
10:06 – Question bursts exercise
12:28 – Reframing the question
14:58 – Pixar Braintrust and Disney Storytrust
17:37 – The question Steve Jobs asked Jony Ive every day
18:30 – Why good questions are recursive
19:20 – The benefits of quiet reflection
26:24 – Primary or Keystone Questions
Resources mentioned in this episode:
halgregersen.com
Tools: 424 Project
Book: The Coaching Habit by Michael Bungay Stanier
Album: Shut Up And Dance by Walk The Moon
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL199: How To Ask Better Questions - Interview with Hal Gregersen appeared first on James Taylor .
Author of “Crisis Ready: Building an Invincible Brand in an Uncertain World”, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies and healthcare organizations in helping them understand risk and build invincible brands that can withstand even the most devastating of events. Melissa is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal and USA Today. As a university guest lecturer, she teaches crisis management in university courses around the world, including at NYU and McGill.
In this episode, we cover:
2:38 – High risk scenarios
4:23 – Risks for international speakers
6:55 – Crisis management bloggging
10:52 – Dave Carroll
14:02 – Conversational AI’s
15:56 – Issues versus risk
16:27 – Influencer risk
19:20 – Moving from breakout stage to keynote stage
Resources mentioned in this episode:
melissaagnes.com
Tools: Calendly, Stripe, Google Apps
Album: Greatest Hits by The Rolling Stones
Book: The Miracle Morning by Hal Elrod
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The postCL198: Building An Invincible Brand - Interview With Crisis Management Speaker Melissa Agnes appeared first on James Taylor .
Ramon Vullings is a keynote speaker, author, cross-industry expert & ideaDJ. In his work Ramon speaks about how to bring the outside world in, as well as why remixing of ideas cross-sector is a smart strategy. Organizations including NASA, Rabobank, Nike and PwC bring him in to provide the kind of innovative strategies, tools & skills to look beyond the borders of their domain and transform their business in a smarter way.
In this episode, we cover:
1:30 – Working with NASA
2:04 – Steiner schooling
3:37 – Connecting the dots
6:13 – Biomimicry and machine learning
8:20 – Inspiration tours
10:40 – The dangers of confirmation bias
13:42 – Visual support for ideation sessions
21:05 – Asking a different question
Resources mentioned in this episode:
ramonvullings.com
Tools: Bizarre magazines at airports, phone camera
Book: Steal Like An Artist by Austin Kleon
A More Beautiful Question by Warren Berger
Album: All That You Leave Behind by U2
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL197: Innovation Keynote Speaker On Ideation - Interview with Ramon Vullings appeared first on James Taylor .
Ann Mei Chang is the author of Lean Impact: How to Innovate for Radically Greater Social Good. After leaving a longtime career as a Silicon Valley executive that included stints at Google, Apple, Intuit, and a number of startups, she served as the Chief Innovation Officer at both USAID (the US foreign aid agency) and Mercy Corps (a global nonprofit).
In this episode, we cover:
3:27 – Franklin Fellowship
4:28 – Innovative cultures
5:30 – Introducing OKR’s
6:04 – John Doerr
6:38 – Stretch goals
7:12 – Taking and measuring risks
8:25 – New funding mechanisms
9:39 – Index funds for impact investors
11:00 – Donor collaboratives
14:18 – Innovation windows
14:55 – Waterfall vs agile funding proposals
19:10 – Working with Eric Ries
23:08 – Taking the book on the road
23:49 – The agile speaker
Resources mentioned in this episode:
www.annmei.com
Book: Winners Take All by Anand Giridharadas
Album: Soul Sessions by Josh Stone
Tool: Gmail
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL196: Innovation Keynote Speaker On Lean Impact - Interview with Ann Mei Chang appeared first on James Taylor .
Ronnie Tsunami, the Change the World Coach, is a keynote speaker who has been called the “MacGyver” of training because of his ability to quickly develop learning solutions that help market and sell new products and services. His programs have been implemented in over 10,000 academic institutions and organizations around the world.
In this episode, we cover:
2:08 – Accelerating the vegan movement
6:20 – Offline vs Online Training
8:18 – Hologram speakers
9:18 – Recording interviews in VR
12:59 – How to create a coaching program
13:42 – Group coaching
13:58 – Executive coaching
16:34 – Adjusting on the fly
25:19 – Social entrepreneurs
28:05 – Credibility + Visibility + Authenticity
30:55 – Lisa Sasevich
31:18 – Michael Port and Amy Port – Heroic Public Speaking
Resources mentioned in this episode:
ronnietsunami.com
Tools: Zoom, Samson Go Mic
Book: Book Yourself Solid by Michael Port
Album: Greatest Hits by Jimmy Buffett
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL195: How To Create A Coaching Program - Interview with Ronnie Tsunami appeared first on James Taylor .
Matt launched his first company, Commercial Fleet Financing, in 1995 with a phone, a folding table and the unyielding confidence of a single client, a trucker. Fast forward 23 years and CFF has funded over $1 billion in transportation equipment with annual business of $150,000,000+. As a speaker audiences resonate with his tough-minded and business battle tested philosophies on “company culture”, skilling up and scaling up” and “finding your GRIT”. Matt’s latest book, YOU NEED MORE MONEY: Wake Up and Solve Your Financial Problems Once And For All has just been published by Penguin/Random House.
In this episode, we cover:
3:42 – The importance of curiosity
11:49 – Challenging your employer
13:22 – LinkedIn employment contracts
15:51 – Lifestyle design
16:56 – Pitbull’s focus phrases
18:09 – Intrapreneur vs Entrepreneur
20:53 – Building company culture
22:01 – The torch
Resources mentioned in this episode:
mattmanero.com
.amazon.com/You-Need-More-Money-Financial/dp/0735216983
Tools: Headspace
Book: The 10X Rule by Grant Cardone, The E-Myth Revisited by Michael E. Gerber
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL194: How To Solve Your Financial Problems - Interview with Matt Manero appeared first on James Taylor .
In 2002 Matt started and built a successful website agency, before selling the business to focus on his passion for helping businesses get more word of mouth referrals! He’s a 40 Under 40 Recipient and Chamber Small Business Owner of the Year and Matt believes that the problem with Small Business is Bananas! His new book “More…Word of Mouth Referrals, Lifelong Customers and Raving Fans” is out now.
In this episode, we cover:
1:41 – Book launches
4:52 – Erik Wahl
6:02 – Exactly What To Say by Phil M. Jones
6:58 – Just imagine…
8:58 – Research books vs action books
10:09 – 90-minute reads
11:41 – Word of mouth
15:13 – How to get more word of mouth referrals
15:55 – Overdelivering
20:05 – The Rule of 3
26:50 – Heroic Public Speaking
31:04 – Care packages
Resources mentioned in this episode:
Website: www.breakthrough-champion.com
www.amazon.com/MORE-Referrals-Lifelong-Customers-Raving-ebook/dp/B07H1QXGJV
Tools: Hubspot CRM, Coggle.it
Book: Never East Alone by Keith Ferrazzi, Steal The Show by Michael Port, Unthink by Erik Wahl
Album: Sound of Silence by Disturbed
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL193: How To Get More Word Of Mouth Referrals - Interview with Matt Ward appeared first on James Taylor .
Scott Belsky is an entrepreneur, investor and author of the new book ‘The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture’. He is currently Chief Product Officer at Adobe, serves as a board member to several early stage companies, and is a Venture Partner at Benchmark, a legendary venture capital firm based in San Francisco. Scott was previously the founder and CEO of Behance, a leading online platform to showcase and discover creative work. He is also the creator of 99U, Behance’s think tank and annual conference devoted to execution in the creative world. In addition to ‘The Messy Middle’, Belsky is also the author of Making Ideas Happen and coauthor of the 99U book series.
In this episode, we cover:
2:40 – It’s the middle that makes or breaks you
4:48 – Start, Endure, Optimize, Finish, Repeat
5:48 – Breaking your business growth into chapters
8:35 – Build the narrative before your product
9:54 – Building a creative team
10:56 – Creativity Inc by Ed Catmull
11:28 – Short chapters as prompts
14:27 – Make one subtraction for every addition
17:21 – Kevin Rose
20:56 – Getting ignored by Google
Resources mentioned in this episode:
twitter.com/scottbelsky
www.scottbelsky.com
themessymiddle.com
Tools: Evernote, Wunderlist, Twitter, Adobe Spark
Books: Herding Tigers by Todd Henry, Flow by Mihaly Csikszentmihalyi
Album: OK Computer by Radiohead
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL192: The Messy Middle and Productive Creativity - Interview with Scott Belsky appeared first on James Taylor .
Phillip Andrew is an Emmy-Nominated Los Angeles-based television producer who speaks around the USA educating and encouraging High School and College Students through high energy entertainment and unforgettable storytelling
In this episode, we cover:
5:41 – Media coaching in LA
– YouTube Red series
22:01 – Josh Linkner and Detroit Reinvention
26:28 – Mindfield and Vsauce
37:33 – Writing the reviews first
41:28 – DJ Tour
Resources mentioned in this episode:
Website: www.phillipandrew.co
FB: www.facebook.com/phil.barbb
Instagram: www.instagram.com/phillipandrewla
Tools: Podcasts
Books: The Motivation Manifesto by Brendon Burchard, The War of Art by Steven Pressfield, Darn Good Advice by Jan Faull
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL191: Media Coaching and Reinvention - Interview with Phillip Andrew appeared first on James Taylor .
Stephen Wunker is a noted author, entrepreneur, and consultant whose new book Costovation solves the dilemma of how to spend less and innovate more. He led the team creating one of the first smartphones in the 1990s, teamed with Harvard’s Clayton Christensen to build out consulting practices, and since 2010 has led New Markets Advisors, whose clients include Nestlé and Nike. His writing appears in Forbes, Harvard Business Review, and The Financial Times
In this episode, we cover:
1:37 – Costovation
8:43 – Why are you innovating?
10:00 – Innovation alignment
10:43 – Innovation labs
11:19 – Innovation process
12:53 – Planet Fitness case study
16:44 – Inventors sabotage
22:27 – The rate of innovation adoption
25:42 – Product enhancement
Resources mentioned in this episode:
Link: costovation.com
Tools: Google
Book: The Innovators Solution by Clayton M. Christensen and Michael E. Raynor
Album: Daddy Yankee
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL190: Costovation And Wowing Customers With Less - Interview with Stephen Wunker appeared first on James Taylor .
Annalisa Parent helps writers to finish, publish and sell their novels. She owns and operates Date with the Muse, LLC, which helps storytellers to publish traditionally at the highest level possible. Her book “Storytelling for Pantsers: How to Outline and Revise your Novel without an Outline” has been lauded by New York Times bestselling author John David Mann. He said her book was “brimming over with invaluable practical writerly wisdom”. Annalisa writes for many local, national, and international publications and been featured on Huffington Post Live for her novels as well CBS, Associated Press and Korean Broadcast Systems. She believes in taking the writing craft seriously without taking herself too seriously, and attempts to heed the wisdom of the ancient Roman poet Horace who said: “Mix a little foolishness with your prudence: It’s good to be silly at the right moment.”
In this episode, we cover:
3:12 – Being a storyteller
6:03 – The writer’s mindset
4:51 – Bird by Bird by Ann Lamont
10:27 – The three phases of non-fiction writing
11:05 – Drafting your manuscript
17:24 – Getting feedback on your writing
19:50 – Copy editor vs Content editor
23:41 – Writers retreats
26:42 – Multi-modal learning
33:09 – You have to do the verb to be the noun
Resources mentioned in this episode:
Website: http://datewiththemuse.com/
Tools: Google Docs
Book: On Writing by Stephen King
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL189: Working With A Writing Coach - Interview with Annalisa Parent appeared first on James Taylor .
Amy E. Smith is a certified confidence coach, masterful speaker, and personal empowerment expert. Founder of TheJoyJunkie.com, Amy uses her roles as coach, writer, podcaster, and speaker to move individuals to a place of radical personal empowerment and self-love. With acute focus on helping people “find their voice”, she is highly sought after for her uncommon style of irreverence, wisdom, and humor and has been a featured expert on Fox 5 San Diego and YourTango.com.
In this episode, we cover:
2:29 – Personal branding
4:33 – Being mint choc chip in a plain vanilla world
5:09 – Authenticity
6:11 – Intuition or Inner Critic
11:03 – How to find the right type of coaching for you
13:41 – People-pleasing
16:41 – Disempowering beliefs
Resources mentioned in this episode:
www.thejoyjunkie.com
Tools: Boxer, Welzen
Book: You Are A Badass by Jen Sincero
Difficult Conversations by Bruce Patton, Douglas Stone and Sheila Heen
Album: That I Would Be Good by Alanis Morissette
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL188: Dealing With Your Inner Critic - Interview with Amy E. Smith appeared first on James Taylor .
Mitch Resnick, Professor of Learning Research at the MIT Media Lab, develops new technologies and activities to engage children in creative learning experiences. He was centrally involved in the development of the Scratch programming language, the LEGO Mindstorms robotics kits, and the Computer Clubhouse network of after-school learning centers. He has been awarded with the McGraw Prize in Education and the AACE EdMedia Pioneer Award. He is also the author of Lifelong Kindergarten: Cultivating Creativity through Projects, Passion, Peers and Play.
In this episode, we cover:
1:37 – Scratch programming
5:29 – World Economic Forum study on Creativity
7:14 – Jack Ma
8:29 – Creativity in Singapore
10:02 – Creativity in Business
15:29 – Playfulness
16:05 – Centaur Creativity
21:58 – 4th Grade Slump
22:18 – Peer Creativity
24:26 – Remixing
26:34 – Austin Kleon
28:49 – Creating with Lego
30:37 – The Joy of Building
Resources mentioned in this episode:
https://www.amazon.com/Lifelong-Kindergarten-Cultivating-Creativity-Projects/dp/0262037297
Tools: Google Docs, Github
Book: Mindstorms by Seymour Papert
Album: Sargent Pepper by The Beatles
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL187: Cultivating Creating In Children And Adults - Interview with Mitchel Resnick appeared first on James Taylor .
Pete Williams is an entrepreneur, business advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.” A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries — from telecommunications services to e-commerce. Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at the age of twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500. Pete is also a Professor of Practice at Deakin University, Australia and his new book Cadence: A Tale Of Fast Business Growth is out now.
In this episode, we cover:
3:01 – The E-Myth Revisited by Michael E. Gerber
4:22 – Built to Sell by John Warrillow
5:35 – Aggregation of marginal gains
7:54 – The difference between strategy and tactics
11:07 – The seven levers (suspects, prospects, conversions, average item price, item per sale, transactions per customer, margins)
12:50 – Suspects vs Prospects
13:28 – Increasing conversions
21:09 – Lessons from the Telco Industry
26:05 – Advisory board calls (different avatars, Robert Greene)
29:09 – Cycling is the new golf
31:56 – Photobombing Brendon Burchard and Tim Ferriss
Resources mentioned in this episode:
Tools: Dropbox, Slack, 1Password
Book: My Life in Advertising by Claude Hopkins
Never Lose A Customer Again by Joey Coleman
Album: College Dropout by Kanye West
CTA: CadenceBook.com
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL186: The 7 Levers To Double Your Profits - Interview with Pete Williams appeared first on James Taylor .