Drew Ungvarsky is the CEO and Chief Creative Officer of Grow, one of the top digital agencies in the world. Under Drew’s leadership, Grow has created innovative digital experiences for leading brands like Google, adidas, Spotify, and EA Games. It’s no wonder then that Drew and his company have been recognized by The New York Times, Fast Company, Fortune and Entrepreneur magazines.
In this episode, we cover:
6:55 – Pop Up Shops
10:08 – Boston Marathon campaign for Adidas
13:03 – Creating a company culture
16:42 – Defining your company vision
19:02 – The advertising industry culture
Resources mentioned in this episode:
thisisgrow.com
Tools: Spreadsheets, Adobe
Book: Traction by Gabriel Weinberg and Justin Mares
Album: Five by White Lies
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL210: How To Define Your Company Vision - Interview with Drew Ungvarsky appeared first on James Taylor .
Stephanie Law creates watercolor paintings that are a mixture of mythological symbolism, the flowing movement of dance, and the beautiful motifs of growth and decay of nature. She is the author and creator of the Shadowscapes Tarot deck, the Dreamscapes series of technique books, as well as having her work featured in galleries across the country.
In this episode, we cover:
2:37 – Fantastical illustration
4:51 – How to sell your art
5:50 – Building your platform
10:26 – Sharing your process
12:31 – Selling your art on Patreon
17:17 – Watercolor tutorials
19:44 – Using different materials
Resources mentioned in this episode:
www.shadowscapes.com
Tools: Paint and Paper
Book: Sketchbook
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL209: How To Sell Your Art On Patreon - Interview with Stephanie Law appeared first on James Taylor .
Liat Siegel is a trailblazing entrepreneur, a fearless mother of 5, and the owner and founder of Hadar Interiors Inc.,. Liat and her team at Hadar Interiors work with businesses to brand their interiors and set themselves apart from the competition. She uses interior design to help her clients create a lasting impression so that their customers come back again and again.
In this episode, we cover:
2:17 – Getting started in interior design
2:59 – Forrester data
4:21 – Shared workspaces
5:40 – Third place for creativity
7:31 – Hotel interior designers
9:21 – Cruise ship designers
11:37 – IKEA design
13:01 – From residential to commercial property design
Resources mentioned in this episode:
hadarinteriors.com
Tools: Teamwork
Book: The Law of Attraction by Jerry Hicks
Album: YouTube Playlists
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL208: Designing Creative Workspaces - Interview with Liat Siegel appeared first on James Taylor .
Heather DeSantis is a Top Millennial publicist and CEO of Publicity for Good, a purpose driven public relations firm with offices in San Diego and Phoenix. Heather combines market foresight, strategic timing, and organic interviews to generate millions of earned media impressions from outlets like ABC, CBS, NBC, FOX, CNN, BBC, iHeartMedia, Business Insider, Inc, and more.
In this episode, we cover:
2:56 – Purpose driven
5:19 – Going from online to offline
7:45 – Personal branding vs Corporate branding
9:24 – How to choose a PR firm
10:09 – Payment structures
11:39 – Ryan Holiday
14:02 – Social listening
15:49 – Pay per play model
Resources mentioned in this episode:
publicityforgood.com
Tools: Google Alerts, Twitter
Book: Perennial Seller by Ryan Holiday
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL207: How To Choose A PR Firm - Interview with Heather DeSantis appeared first on James Taylor .
Kendal Netmaker is an entrepreneur, author and speaker who has founded 5 businesses, winning over 25 business awards in the process. Kendal speaks to thousands of people every year about motivation, leadership and the power of telling your story. He is the author of “Driven to Succeed: From Poverty to Podium – A First-Nation Success Story”.
In this episode, we cover:
7:12 – Building your confidence through sports and speaking
11:16 – Speaking in schools
13:59 – Launch an apparel brand
16:16 – First nation storytelling
18:18 – Discovering your unique story
Resources mentioned in this episode:
Tools: Fiverr.com, Upwork.com
Books: The Alchemist by Paulo Coelho
Album: Till I Collapse by Eminem
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL206: From Poverty To Podium - Interview with Kendal Netmaker appeared first on James Taylor .
Tom Breeze is the founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a “Pay For Results” financial model, Viewability and partners are now one of the world’s leading performance-based YouTube Advertising company. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. His new book is called ‘Viewability: Harness the Power of YouTube Ads and Be There for Your Customer – When It Really Counts”.
In this episode, we cover:
3:17 – The benefits of short books
12:31 – Testing messages with YouTube advertising
18:55 – How can you help?
21:40 – YouTube advertising to target app users
23:57 – Why you should say ‘you’ in the first 6 seconds
24:19 – Choose your own adventure
24:46 – Teaching guitar online
33:38 – The three phases of YouTube advertising spend
42:07 – Creating low cost offers for YouTube ad campaigns
Resources mentioned in this episode:
viewability.co.uk
Book: Influence by Robert Cialdini
Tools: Premiere Pro, Final Cut, Google Ads
If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
The post CL205: The Psychology Of YouTube Advertising - Interview with Tom Breeze appeared first on James Taylor .