Without creativity, there is no business. That is an idea that has guided Cirque du Soleil Executive Vice-Chairman Daniel Lamarre as he helped grow and pilot a billion-dollar business through stormy waters. In his new book ‘Balancing Acts‘, Daniel shares what it takes for anyone, regardless of position or industry, to embrace the value of creative leadership. Because Cirque du Soleil is an unusual business. It has no physical products, no factories or inventory, no pricey real estate. Instead, they have something far more valuable: the limitless creativity that springs from the minds, hearts, and bodies of their artists. Welcome to SuperCreativity Podcast, Daniel Lamarre.