In this episode we learn from Freshbooks CEO Mike McDerment, On How To Price Your Services.
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Mike McDerment is the Co-Founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built out of frustration after accidentally saving over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since launching in 2003, over 10 million people have used FreshBooks to save time billing and collect billions of dollars.
In this episode, we cover:
2:05 – Remote working
4:06 – Starting Freshbooks
5:28 – How to sort and sift ideas as a CEO
6:03 – Proximity to customers
9:36 – Getting the pulse of your organisation virtually
11:00 – Customer centric
11:30 – Skip levels
11:42 – How to know which ideas to build
12:09 – Generative research
12:54 – 2 week sprints
13:17 – Agile
14:38 – How to price your services
15:56 – Value based pricing
18;46 – Recurring revenues doing well
Resources mentioned in this episode:
Tools: Moleskine & Ballpoint Pen
Books: The E-Myth Revisited by Michael Gerber
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The post CL262: How To Price Your Services - Interview with Freshbooks CEO Mike McDerment appeared first at https://www.jamestaylor.me/how-to-price-your-services/