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SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

In the SuperCreativity™ podcast, creativity expert and innovation keynote speaker James Taylor interviews leading thinkers, innovators and performers and has them reveal their strategies and techniques to help you unlock your own creative potential. If you enjoy listening to conversations with creative thinkers, innovators, entrepreneurs, artists, authors, educators, and performers then you’ve come to the right place. Each week we discuss their ideas, life, work, successes, failures, creative process and much more. As a leading creativity and innovation keynote speaker James teaches and interviews creative leaders including Seth Godin, David Allen, Jonathan Fields, Amy Edmondson, Amanda Palmer, Chris Guillebeau, Tommy Emmanuel, Eric Ries and Donald Miller on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Todd Henry, Jeff Goins, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.
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Now displaying: Page 4
Jun 16, 2020

In this episode we learn from Dr Benjamin Hardy, About The Big Problem With Personality Tests.

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Dr. Benjamin Hardy is an organizational psychologist and bestselling author of Willpower Doesn’t Work. His blogs have been read by over 100 million people and are featured on Forbes, Fortune, CNBC, Big Think, and many more. He is a regular contributor to Inc. and Psychology Today and from 2015-2018, he was the #1 writer, in the world, on Medium.com. His latest book Personality Isn’t Permanent debunks the pervasive myths of personality as well as tests like Myers Briggs.

In this episode, we cover:

3:03 – The changing personality
3:52 – The body keeps score
4:19 – How trauma freezes your personality
5:36 – Myers Briggs tests
7:04 – Carl Jung and the personality
8:33 – Content vs Context
10:05 – Mindfulness and Mindlessness
10:53 – Your current and future self
11:26 – Defining the person you want to be
13:08 – The goal should shape the process
13:52 – Personality as a comfort zone
14:22 – The goal of selling millions of books
15:08 – Your goals shape your identity
17:44 – Atomic Habits by James Clear
22:35 – Setting better goals

Resources mentioned in this episode:

To learn about Benjamin Hardy go to benjaminhardy.com
Buy ‘Personality Ins’t Permanent’ from Amazon at amazon.com/gp/product/B07N5H5C4N?tag=randohouseinc32228-20

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL265: The Big Problem With Personality Tests - Interview with Dr Benjamin Hardy at https://www.jamestaylor.me/cl265-the-big-problem-with-personality-tests-interview-with-dr-benjamin-hardy/

Jun 9, 2020

In this episode we learn from Caroline Goyder, On How To Find Your Voice.

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Caroline Goyder is a leading voice and speaker coach. For a decade she worked at the Royal Central School of Speech and Drama, a leading drama school in London. Author of Find Your Voice (2020) Gravitas (2014) and Star Qualities (2009) Caroline’s TEDX on The Surprising Secret to Speaking with Confidence has been watched 7.5 million times.

In this episode, we cover:

2:29 – Own the illness
5:09 – Demosthenes
7:05 – Speaking on Zoom
8:20 – The power of your voice
9:09 – The camera requires more energy
11:46 – Imposter syndrome
13:11 – Understanding your voice
15:58 – Finding your voice
16:23 – Taking direction
17:31 – Alexander technique
17:57 – Coaching for speakers

Resources mentioned in this episode:

carolinegoyder.com
amazon.com/Find-Your-Voice-Confidence-Situation/dp/1785042831
App: Strategic Breathing by Max Strom
Book: Anything by Sisley Berry
Album: Fleetwood Mac

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL264: How To Find Your Voice - Interview with Caroline Goyder at https://www.jamestaylor.me/cl264-how-to-find-your-voice-interview-with-caroline-goyder/

Jun 2, 2020

In this episode we learn from Lyn Lesch, About the Intelligence In The Digital Age.

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Lyn Lesch is the author of "Intelligence in the Digital Age: How the Search for Something Larger May Be Imperiled”. His book examines how our use of digital technologies may be affecting our mental capacities and emotional lives in ways that will make it increasingly difficult for people to explore the possibility of a larger, more expansive consciousness.

In this episode, we cover:

3:57 - Virtual learning
6:01 - Sir Ken Robinson
6:36 - Are schools killing our creativity
10:44 - Yuval Noah Harari
12:48 - Digital Minimalism by Cal Newport
13:32 - Being able to follow your thoughts
15:17 - How to not get addicted to social media
19:28 - Writing your first book
20:15 - Less is more

Resources mentioned in this episode:

lynlesch.com
Tool: Twitter
Book: Crime and Punishment by Fyodor Dostoyevsky
Album: Highway 61 by Bob Dylan

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL263: Intelligence In The Digital Age - Interview with Lyn Lesch at https://www.jamestaylor.me/intelligence-in-the-digital-age/

May 26, 2020

In this episode we learn from Freshbooks CEO Mike McDerment, On How To Price Your Services.

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Mike McDerment is the Co-Founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built out of frustration after accidentally saving over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since launching in 2003, over 10 million people have used FreshBooks to save time billing and collect billions of dollars.

In this episode, we cover:

2:05 – Remote working
4:06 – Starting Freshbooks
5:28 – How to sort and sift ideas as a CEO
6:03 – Proximity to customers
9:36 – Getting the pulse of your organisation virtually
11:00 – Customer centric
11:30 – Skip levels
11:42 – How to know which ideas to build
12:09 – Generative research
12:54 – 2 week sprints
13:17 – Agile
14:38 – How to price your services
15:56 – Value based pricing
18;46 – Recurring revenues doing well

Resources mentioned in this episode:

www2.freshbooks.com/breaking-the-time-barrier-unlock-your-earning-potential
Tools: Moleskine & Ballpoint Pen
Books: The E-Myth Revisited by Michael Gerber
Album: Bananas

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL262: How To Price Your Services - Interview with Freshbooks CEO Mike McDerment appeared first at https://www.jamestaylor.me/how-to-price-your-services/

May 19, 2020

In this episode we learn from Debra Wanger, On How To Deal With Rejection Like An Actor.

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Debra Wanger is an award-winning actor, singer, and certified wellness coach who has performed in theaters, cabarets, and screens from New York to Los Angeles. She’s a sought-after public speaker leading workshops at university theater programs and corporate groups across the United States. While working at CAA and as a talent manager, she helped guide the careers of many top Hollywood names. Debra draws wisdom from decades of working as an actor, talent manager, and lifestyle coach to give actors and creatives a holistic approach to their profession that marries mind, body, spirit, and craft. Her latest bestselling book is called 'The Resilient Actor: How to Kick-Ass in the Business Without it Kicking Your Ass’.

In this episode, we cover:

8:18 – Resting
10:13 – Finding your balance
11:07 – Developing resilience
12:30 – Coronaissance
13:15 – Writing lists
15:25 – Auditioning is your job
18:13 – How to deal with rejection
19:09 – Meryl Streep
21:52 – Feeling disjointed

Resources mentioned in this episode:

debrawanger.com
Tool: Zoom, Oura Ring
Book: The Bulletproof Series by Dave Asprey
Record: The Original Cast Recording of Ragtime

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL261: How To Deal With Rejection Like An Actor - Interview with Debra Wanger appeared first at https://www.jamestaylor.me/debra-wanger/

May 12, 2020

In this episode we learn from Duncan Wardle, On Why Is Creativity Important In Business.

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Duncan Wardle is an innovation keynote speaker, workshop leader, consultant and the former Vice President of Innovation & Creativity at The Walt Disney Company. During his 25-year career at Disney he helped them develop some of their most innovative ideas and strategies. Ideas that would forever change the way the company and its franchises like Lucas Films, Pixar, Marvel and ESPN expands their impact, trains their employees, and solves problems creatively.

In this episode, we cover:

1:55 – Delivering virtual workshops
2:40 – Innovation toolkits
3:48 – IDEO
4:11 – Innovation teams
4:30 – Accelerator model
4:41 – Hackathons
4:49 – Developing a creative culture
6:11 – Time to think
6:21 – Breaking the rules of your industry
7:31 – ‘What If’ statements
8:27 – Being provocative
9:30 – Innovation vs iteration
10:25 – Creativity vs innovation
11:07 – What is creativity
11:48 – COVID-19 and creativity
14:10 – Virtual creative collaboration
15:13 – Zoom breakout rooms
16:12 – Virtual presentations
17:22 – The panel of doom!
18:33 – Creative energisers
19:38 – Being willing to fail
21:18 – You are B2C
22:57 – The Naive Expert
27:00 – Curiosity
27:26 – Learning styles

Resources mentioned in this episode:

ted.com/talks/duncan_wardle_the_theory_of_creativity_jan_2018
duncanwardle.com
Tool: Flip charts
Book: Creativity Inc by Ed Catmull
Album: Dancing Queen by Abba

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL260: Why Is Creativity Important In Business - Interview with innovation speaker Duncan Wardle appeared first at https://www.jamestaylor.me/duncan-wardle/

May 5, 2020

In this episode we learn from Troy R. Underwood, On How To Launch Your Side Hustle.

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Over 433,000 ambitious entrepreneurs start up new businesses each year in the United States. Yet nearly just as many—roughly 400,000 annually—go belly up and close shop. And only one-third are still in existence when 10 years rolls around. In his latest book How To Launch Your Side Hustle, Silicon Valley software developer turned serial entrepreneur Troy Underwood shows us that entrepreneurship and business ownership are distinctly different professions.

In this episode, we cover:

2:32 – What is a Side Hustle
3:55 – A business worth pursuing
4:25 – Finding your devil’s advocate
5:52 – Paralysis by analysis
6:20 – Create ways to fund your startup
9:39 – The role of the entrepreneur
10:10 – Basing it on utility
10:47 – Friends, fools and family
12:50 – Creative ways to market your side hustle
13:23 – The necessity entrepreneur
14:42 – Continuing education programs
15:26 – How to hire your first employee
17:54 – Do you have a scalable business
20:14 – Higher quality problems
21:12 – How to exit your business
22:48 – Strategic vs capital investors
28:25 – Writing a book on your iphone

Resources mentioned in this episode:

troyrunderwood.com
Tools: iPhone
Book: Ragged Dick by Horacio Alger Jr, The Richest Man in Babylon by George S. Clason, Losing My Virginity by Richard Branson
Album: Goodbye Yellowbrick Road by Elton John

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL259: How To Launch Your Side Hustle - Interview with Troy R. Underwood appeared first at https://www.jamestaylor.me/troy-r-underwood/

Apr 28, 2020

In this episode we learn from Mark Johnson, On How To Lead From The Future.

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Mark Johnson is co-founder and Senior Partner of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore and Switzerland, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has been a strategic advisor to both Global 1000 and start-up companies in a wide range of industries—including automotive, health care, aerospace/defense, enterprise IT, energy, and consumer packaged goods. He is the coauthor of Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth, a manifesto for “Future Back” thinking and a hands-on guide to long-term planning, strategy development, and execution within established organizations.

In this episode, we cover:

2:15 – Points of inflection
3:32 – COVID-19 innovations
6:26 – The Bubonic plague and the Renaissance
7:02 – Cholera epidemic and golden age of Vienna
8:31 – The space race
10:22 – Future Back
10:54 – Questions as answers
13:03 – Invert Always Invert – Charlie Munger
13:29 – Taking an impressionists view
14:42 – Future state portfolio
15:29 – Walking it back with initiatives
16:14 – Vision to strategy
16:41 – Going beyond the core
17:49 – Building your innovation team
18:23 – Lead startup methodology
18:38 – Aligning leadership with innovation teams
20:20 – Strategic continuity
22:25 – The role of the board of directors in innovation
25:55 – Generative design
26:31 – AI in innovation
31:12 – Wayne Grestsky – skate to where the puck is going

Resources mentioned in this episode:

innosight.com
amazon.co.uk/Lead-Future-Visionary-Thinking-Breakthrough-ebook/dp/B07V3T98WS
Book: Full Spectrum Thinking by Bob Johansen, Seeing Around Corners by Rita McGrath
Album: Boston by Boston

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL258: How To Lead From The Future - Interview with Mark Johnson of Innosight appeared first at https://www.jamestaylor.me/mark-johnson/

Apr 21, 2020

In this episode we learn from Jeremy Gutsche, On Futurism, Innovation And Space Beer.

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Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, sought-after keynote speaker, and the CEO of Trend Hunter, the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 600 brands and CEOs rely on his speeches including Google, Disney, Starbucks, Netflix, Coca-Cola, and IBM. He's even helped NASA prototype the Journey to Mars. He has been described as an "intellectual can of Red Bull” and his latest book is called CREATE THE FUTURE: Tactics for Disruptive Thinking.

In this episode, we cover:

3:57 – A fascination for innovation
4:19 – Innovation exercises
4:47 – Corporate innovation
5:59 – Disruptive innovation
6:56 – Path dependency
7:24 – The 7 Traps
9:02 – Qwerty vs Dvorak keyboards
11:02 – Timing
11:14 – Universities going online
12:00 – Smith Corona
13:29 – What is the hard problem you are trying to solve?
14:32 – Breaking the problem apart
17:00 – Innovation workshops
17:33 – How to go to Mars
18:22 – Co-creating the future
19:44 – Space beer
21:01 – Trend hunting vs Trend farming

Resources mentioned in this episode:

trendhunter.com
Tool: Trendhunter
Album: Spotify Playlists
Book: It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL257: Futurism, Innovation And Space Beer - Interview with Jeremy Gutsche appeared first at https://www.jamestaylor.me/jeremy-gutsche/

Apr 14, 2020

In this episode we learn from David Bates, On How To Brainstorm And Co-Create With A Team.

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How to Brainstorm
David Bates, who some call a high-functioning eccentric, thinks in stories, speaks in aphorisms, and wields a passion for storytelling that’s unorthodox, approaching idiosyncratic. Hired at Google as only 22-years old, David held an objectively unjustifiable amount of power. He built a content team at Google Maps and established a global production strategy that covered the Canadian Arctic, Taj Mahal, and Pyramids at Giza. Then he left to turn his side project, a wedding video company named Bokeh, into a creative agency. He now develops campaign strategies and content for brands like Google, Instagram, Airbnb, WeWork, DoorDash, Visa and more.

In this episode, we cover:

2:46 – Working within creative constraints
3:37 – Creative self-isolation
4:22 – Using your downtime to brainstorm
5:45 – Online brainstorming
8:47 – What is the story?
12:45 – Co-creating campaigns with clients
13:24 – VISA video campaign
16:11 – How to deal with rejection
17:14 – The politics of creativity
18:27 – Hunger and humility
21:46 – Empathising with your client
22:51 – Hiring ‘right’ people vs hiring ‘right now’ people
24:54 – Taking ownership of your personal brand
25:30 – Presenting your work using a portfolio
27:41 – Diversity of creative thought
28:23 – Hiring an art director

Resources mentioned in this episode:

bokeh.agency
linkedin.com/in/dbates0623
Tools: Notes App
Book: Creativity Inc by Ed Catmull
Album: Blink 182

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL256: How To Brainstorm And Co-Create With A Team - Interview with David Bates appeared first at https://www.jamestaylor.me/david-bates/

Apr 7, 2020

In this episode we learn from Jules Pieri, On How We Make Stuff.

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We Make our Stuff
Jules Pieri is CEO and cofounder of The Grommet, a popular online product launch platform that discovers, supports and sells innovative makers. These products can range from problem-solving kitchen utensils to high tech innovations. In her new book How We Make Stuff Now, Jules shares advice and inspiration on how anyone can turn their idea into a product they can sell.

In this episode, we cover:

1:49 – Growing up in Detroit
4:52 – Launching one product a day
5:37 – Meg Whitman
7:19 – The Maker Movement
9:09 – What is the problem you are solving?
10:31 – Scoping the market
11:43 – Joy
12:37 – Redefining a category
13:02 – Naming your company
14:18 – Crowdfunding
16:37 – Circle Up
17:31 – Citizen Commerce
18:56 – Stuff vs Experiences
21:38 – Apologising for future mistakes
22:19 – KPI’s for Makers:
22:38 – Return Rates
23:20 – Reviews
23:45 – Net Promoter Score
24:23 – Product Hunt
26:55 – Skate to where the puck is going

Resources mentioned in this episode:

jules.thegrommet.com
portersquarebooks.com
Tools: Notes
Book: The Opposable Mind by Roger Martin

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL255: How We Make Stuff - Interview with Jules Pieri appeared first at https://www.jamestaylor.me/jules-pieri/

Mar 31, 2020

In this episode we learn from Diane Gehart, On How Mindfulness For Creativity and Writers Block.

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Mindfulness for Creativity
Diane R. Gehart, Ph.D., is an author, an award-winning professor of Counseling and Family Therapy at California State University, Northridge, as well as a practicing psychotherapist. Her new book combines wit, wisdom, and a touch of sweetness to help you uncover playful ways to transform any aspect of your life. It’s called Mindfulness for Chocolate Lovers: A Lighthearted Way to Stress Less and Savor More Each Day and in it she offers a recipe of surprisingly efficient and fun ways to increase your daily dose of joy.

In this episode, we cover:

Mindfulness for Creativity

2:05 – Getting a ‘B’ in Buddhism
3:28 – Jon Kabat-Zinn
5:11 – Overstressed and Overstimulated
7:03 – The Relaxation Response
9:35 – Being Intentional
11:08 – Eating Meditation
11:18 – Raisin Meditation
17:42 – Mindfulness for Creativity
18:39 – Eating Without Judging
19:51 – Adding Pauses – The Diamond Cutter
20:58 – Meditation for Writers Block
21:56 – Speed Writing
23:56 – Befriending Problems
24:15 – Buddhist Psychology
25:57 – Elizabeth Gilbert

Resources mentioned in this episode:

dianegehart.com
mindfulnessforchocolatelovers.com
Tool: Insight Timer
Book: The Writings of Rumi
Album: Anything by Jason Mraz

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The postCL254: Mindfulness For Creativity and Writers Block - Interview with Diane Gehart appeared first at https://www.jamestaylor.me/diane-gehart/

Mar 24, 2020

In this episode we learn from Alex Goryachev, On How Fearless Innovation Helps Leaders Adapt To Change.

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Fearless Innovation

Alex Goryachev is managing director of Cisco's global Co-Innovation Centers. He spearheads several award-winning international programs and initiatives to accelerate innovation – whether that impacts operations, businesses processes, or technology. An award-winning Silicon Valley veteran whose resume reads like a brief history of tech disruption, Alex is a sought-after speaker on innovation and a regular contributor to Forbes, Chief Executive Magazine, Information Week, and other leading media outlets. His new book is called FEARLESS INNOVATION: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change.

In this episode, we cover:

  • 3:23 – Hitting the Wall Street Journal bestseller list
  • 6:34 – Innovation vs disruption
  • 7:40 – What is innovation?
  • 8:31 – What is the difference between creativity versus innovation?
  • 8:52 – Innovation is pragmatic
  • 9:15 – Innovation is about execution
  • 10:02 – From idea to execution
  • 12:08 – Customer validation
  • 14:51 – What is the link between innovation and leadership?
  • 15:13 – The role of HR in leadership
  • 15:56 – Innovation is not a job title
  • 17:22 – What is co-innovation?
  • 18:16 – How to measure innovation?
  • 20:29 – What metric are you trying to move?

Resources mentioned in this episode:

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL253: How Fearless Innovation Helps Leaders Adapt To Change - Interview with Alex Goryachev appeared first at https://www.jamestaylor.me/alex-goryachev/

Mar 17, 2020

In this episode we learn from Alan Weiss, On How To Be A Fearless Leader.

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How To Be A Fearless Leader
Alan Weiss is a consultant, speaker, and bestselling author. Described by the New York Post as “one of the most highly regarded independent consultants in America,” his consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, and more than 500 leading organizations. He is the author of 64 books and his latest is called Fearless Leadership: Overcoming Reticence, Procrastination, and the Voices of Doubt Inside Your Head.

In this episode, we cover:

1:40 – Sentient Strategy
2:33 – Writing and Speaking
3:18 – Don’t Self-Edit
3:38 – Getting Into Consulting
4:27 – Value Based Fees
5:00 – Being Intellectually Curious
7:01 – Alan’s Golden Thread
7:51 – Life Is About Creating Meaning
8:42 – Fight, Flight, Fright
10:28 – Over and Convert Fears
12:06 – Damage To Our Egos
14:15 – Alan’s Father
15:49 – Suffering Is Voluntary
16:56 – Mr Rogers
18:22 – Approaching Ambiguity
18:57 – Prepare Well
19:23 – Try To Help People
20:35 – Question For The Social Media Influencer
21:36 – Imposter Syndrome
21:45 – People Get What They Pay For
22:12 – Raise Prices
22:57 – Being Fearless
24:27 – Dealing With Powerful People
27:45 – Offering Value
28:05 – Gathering Names
28:16 – Be Contrarian

Resources mentioned in this episode:

alanweiss.com/fearless-leadership
Tools: American Express Travel
Book: The Grapes Of Wrath By John Steinbeck
Record: The Concert Sinatra by Frank Sinatra

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL252: How To Be A Fearless Leader - Interview with Alan Weiss appeared first at https://www.jamestaylor.me/alan-weiss/

Mar 10, 2020

In this episode we learn from Joey Coleman, On How To Never Lose A Customer Again.

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How to Never Lose a Customer Again.
Learning how to be persuasive and Mapping the customer journey.
The salesperson experience vs the customer experience, Joey Coleman helps companies keep their customers. An award-winning speaker, he shares his First 100 Days® methodology for improving customer experience and retention with organizations around the world and his clients include Whirlpool, Volkswagen, and Zappos. Joey's Wall Street Journal best selling book 'Never Lose a Customer Again' shows how to turn any sale into a lifelong customer.

In this episode, we cover:

2:37 – Learning how to be persuasive
5:28 – Working the The Secret Service
7:27 – The Customer Experience lifecycle
9:39 – The First 100 Days
9:51 – The salesperson experience vs the customer experience
11:00 – Buyers remorse
14:57 – Mapping the customer journey
16:41 – Breaking down silos
18:13 – Customer experience KPI’s
19:18 – The Handoff
22:40 – Rutherford Grill in Napa
34:37 – Going down the rabbit hole

Resources mentioned in this episode:

joeycoleman.com
Tools: Evernote
Book: Pattern Recognition by William Gibson
Album: First Touch by Dominic Miller

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL251: How To Never Lose A Customer Again - Interview with Joey Coleman appeared first at https://www.jamestaylor.me/never-lose-customer/

Mar 3, 2020

In this episode we learn from Darren Gold. On How To Lead An Extraordinary Life.

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Extraordinary Life to Changing how business leaders think with Darren Gold
The author of the new book Master Your Code: The Art, Wisdom, and Science of Leading an Extraordinary Life.
Darren Gold is a Managing Partner at The Trium Group, where he advises and coaches CEOs and leadership teams at many of the world’s most innovative companies, including Roche, Dropbox, Lululemon, Sephora, Cisco, eBay, Activision, and Warner Bros. Originally trained as a lawyer Darren has also worked for McKinsey & Co, been a partner at two San Francisco investment firms and served as the CEO of two companies. He is the author of the new book Master Your Code: The Art, Wisdom, and Science of Leading an Extraordinary Life.
In this episode, we cover:

2:09 – Changing how business leaders think
2:41 – Optimising human performance
3:45 – ‘Billions’
5:42 – Programming the mind
6:32 – Evaluating your beliefs and rules
8:01 – “What can be, must be” – Maslow
11:41 – Psychological safety
14:42 – How to use your physiology to optimise your performance
16:14 – Creativity and the pre-frontal cortex
22:10 – The power of identity

Resources mentioned in this episode:

amazon.com/Master-Your-Code-Science-Extraordinary-ebook/dp/B07XJ1M4S1
darrenjgold.com
Tool: Headspace
Album: Born To Run by Bruce Springsteen
Book: A Failure Of Nerve by Edwin Freeman

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL250: How To Lead An Extraordinary Life - Interview with Darren Gold appeared first at https://www.jamestaylor.me/how-to-lead-an-extraordinary-life/

Feb 25, 2020

In this episode we learn from Bill Treasurer. On to topic Leadership Killers, Courage and Humility.

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Bill Treasurer is the founder of Giant Leap Consulting and author of five books on courage and leadership, including the international bestseller Courage Goes to Work. Bill has led over 1,000 leadership programs across the world for clients that include NASA, Saks Fifth Avenue, UBS Bank, and eBay. His latest book, co-authored with former US Navy Seal John Havlik, is called The Leadership Killer: Reclaiming Humility in an Age of Arrogance. In the book Bill and John share insights from advising global organizations and leading elite military special operations teams to pinpoint precisely where good leaders go bad, and, more importantly, how to recognize your own hubris and become more effective and humble.

In this episode, we cover:

2:30 – Working with Accenture as an executive coach
4:15 – Profiles in courage
6:21 – Doing your lead-ups
7:15 – Modulating your comfort
8:21 – Executive coaching
10:12 – Coachee and coach confidentiality
12:45 – Having tough conversations
14:24 – Psychological safety
14:52 – US Navy Seal John Havlik
15:55 – Leadership fails
17:53 – The danger of hubris
21:50 – Creating a legacy
23:29 – The burden of leadership
30:41 – Long walks and long thoughts

Resources mentioned in this episode:

billtreasurer.com
couragebuilding.com
Tools: Microsoft Notes, Zoom, Vlogs
Book: Self-Reliance by Ralph Waldo Emerson
Album: Beautiful Day by U2

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL249: Leadership Killers, Courage and Humility - Interview with Bill Treasurer appeared first at https://www.jamestaylor.me/bill-treasurer/

Feb 18, 2020

In this episode we learn from Ora Nadrich. On to topic of Mindfulness And The Creative Process.

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In today’s episode of The Creative Life I talk with Ora Nadrich about mindfulness and the creative process. Ora Nadrich is founder and president of the Institute for Transformational Thinking, and author of Live True: A Mindfulness Guide to Authenticity and the groundbreaking book, Says Who? How One Simple Question Can Change the Way You Think Forever. A certified life coach and Mindfulness teacher, she specializes in transformational thinking, self-discovery, and mentoring new coaches as they develop their careers. Her work has been featured in Women’s Health Magazine, Reader’s Digest, Fast Company, Success Magazine, Psychology Today, and many more.

In this episode, we cover:

4:23 – The practice of being present
5:04 – The open mind research
7:16 – Being your authentic self
9:01 – Finding your own creative voice
9:42 – Jumpstarting your creativity with mindfulness
10:20 – Thinking with a clear mind
11:42 – Transcendental Meditation
13:24 – Thoughts like clouds
14:06 – Focusing on the breath
15:50 – Quieting of the mind
16:04 – The monkey mind
17:06 – The creative process
19:53 – Follow your bliss
28:24 – Everyday is a new beginning

Resources mentioned in this episode:

Tools: Calm, Headspace
Book: John Cabot-Zinn
Album: Gregorian Chants
https://www.oranadrich.com/

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL248: Mindfulness And The Creative Process - Interview with Ora Nadrich appeared first at https://www.jamestaylor.me/ora-nadrich/

Feb 11, 2020

In this episode we learn from Charlie Gilkey, On How To Go From Idea To Done.

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Charlie Gilkey helps people start finishing the stuff that matters. He is an author, entrepreneur, philosopher, Army veteran, and renowned productivity expert. Founder of Productive Flourishing, Charlie helps professional creatives, leaders, and changemakers take meaningful action on work that matters. His new book is called “Start Finishing: How to Go from Idea to Done” and it’s been getting rave reviews from the likes of Daniel Pink and Johathan Fields while Seth Godin called it ‘a game-changer” and a "modern day classic".

In this episode, we cover:

2:38 – Teaching ethics
5:09 – Project management
10:14 – Bright shiny objects
10:48 – Projects as mirrors and bridges
12:04 – Idea triage
17:08 – Going from idea to project
17:44 – Picking an idea that matters to you
19:01 – Making space for your project
19:34 – Building a project roadmap
19:40 – Accounting for drag points
20:08 – Building momentum
20:54 – The Heroes Journey
21:58 – Dealing with poor team alignment
26:37 – The five projects for prioritizing your daily schedule

Resources mentioned in this episode:

startfinishingbook.com
productiveflourishing.com
Tools: Cold Turkey Blocker, 750Words.com, Ulysses
Book: Eight Dates by John and Julia Gottman
Album: Collective Efforts playlist

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL247: How To Go From Idea To Done - Interview with Charlie Gilkey appeared first at https://www.jamestaylor.me/charlie-gilkey/

Feb 4, 2020

In this episode we learn from Stephen Pacinelli, On How To Rehumanize Your Business With Personal Videos.

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A passionate storyteller by nature who measures his success by helping people reach their potential, Steve Pacinelli serves as the Chief Marketing Officer of BombBomb. He is also the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.

In this episode, we cover:

3:19 – How to close sales in a more creative way
5:01 – Annual contract value – ACV
5:26 – Using videos to make personal connections
7:10 – How to create authentic videos
12:03 – How many decision do you make in a day
13:00 – Pattern interupts
13:23 – Subject line, sender, first sentence
20:08 – Six signs and ten opportunities
26:07 – Daniel Pink video pitch
28:53 – ABM (Account Based Marketing)
30:29 – The process of writing the book

Resources mentioned in this episode:

bombbomb.com
bombbomb.com/book
Tools: Productive
Album: Evening Machines by Gregory Alan Isakov
Book: Stillness Is The Key by Ryan Holiday

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL246: How To Rehumanize Your Business With Personal Videos - Interview with Stephen Pacinelli appeared first at https://www.jamestaylor.me/stephen-pacinelli/

Jan 28, 2020

In this episode we learn from David Wood, On How To Have Tough Conversations.

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After a life as a consulting actuary to Fortune 100 companies on Park Avenue, David Wood built the world’s largest coaching business, becoming #1 on Google for life coaching and serving huge audiences worldwide. He now coaches high performing executives, entrepreneurs, teams, and even prison inmates, to create amazing results and deep connection. One tough conversation at a time.


In this episode, we cover:

1:38 – Speaking your truth
3:15 – Building a coaching business
4:52 – Crazy persistence
7:55 – Transformational Leadership Council
7:55 – Jack Canfield
8:27 – Chris Atwood
8:50 – How to be truly happy
9:17 – Overcoming limiting beliefs
10:46 – Life coaching vs business coaching
15:57 – Having tough conversations
17:16 – Speaking up
18:43 – Fear of discomfort
19:54 – Fear of loss
26:19 – Tough conversational artificial intelligence coach

Resources mentioned in this episode:

playforreal.life/blueprint
jamestaylor.me/david-wood

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL245: How To Have Tough Conversations - Interview with David Wood appeared first at https://www.jamestaylor.me/david-wood-2/

Jan 21, 2020

In this episode we learn from John DiJulius, On How AI Will Change Customer Experience.

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By 2025, AI will power 95 percent of all customer interactions. But despite of this technological disruption my guest today argues that the most important part of a great ?customer experience is relationship building. John DiJulius is a sought-after authority on world-class customer experience, working with companies such as The Ritz-Carlton, Lexus, Starbucks, and Progressive Insurance. In his new book, The Relationship Economy: Building Stronger Customer Connections in the Digital he shows readers how to attain meaningful, lasting relationships with customers.

In this episode, we cover:

5:43 – Customer Experience vs Customer Service vs Customer Support
9:10 – Being the cheapest or the best
10:49 – Why companies are reallocating advertising and marketing dollars to customer experience
12:24 – Why micro-experiences are important for building customer loyalty
14:14 – Checklist Manifesto
14:55 – From automation to experiences
15:04 – Using AI for improving customer experience
18:52 – MSA (Mental Stimulation Addiction)
21:13 – From bored to brilliant
29:28 – Collecting people

Resources mentioned in this episode:

thedijuliusgroup.com
thedijuliusgroup.com/product/the-relationship-economy
Tools:
FORD (Family, Occupation, Recreation, Dreams)
Book: From The Ground Up by Howard Schultz
Album: Anything by The Beatles

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL244: How AI Will Change Customer Experience - Interview with John DiJulius appeared first at https://www.jamestaylor.me/john-dijulius/

Jan 14, 2020

In this episode we learn from Rhonda, On "Will AI Take My Job?"

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Rhonda Scharf is a Professional Speaker, Trainer, Author, and Consultant specializing in People Power and Effectiveness. She has travelled the globe getting people "on the right track" with her unique perspective on life, work, and getting things done both today and in the future. As a top speaker Rhonda is the only person in the world to have earned the CSP (Certified Speaking Professional), Global Speaking Fellow, be inducted into the Speaking Hall of Fame, and honoured with The Spirit of CAPS, all highly coveted speaking certifications and awards. Her latest book is called ‘Alexa Is Stealing Your Job’.

In this episode, we cover:

2:02 – Writing on planes

4:20 – Hiring a creativity coach

7:03 – Morning pages

7:42 – Creative blocks

12:39 – Fourth Industrial Revolution

17:02 – The future of jobs with AI

19:54 – Trainers, Explainers, and Sustainers

22:03 – Strategic thinking and creative thinking

 

Resources mentioned in this episode:

alexaisstealingyourjob.com

on-the-right-track.com

Book: Clockwork by Michael Michalowicz

Tools: Trello, Slack

Album: Best Of You by Bryan Adams

 

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The post CL243: Will AI Take My Job? - Interview with Rhonda Scharf appeared first at https://www.jamestaylor.me/rhonda-scharf/

Jan 7, 2020

In this episode we learn from Nir Eyal, On How To Overcome Workplace Distractions.

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed him, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and his latest work is called Indistractable: How to Control Your Attention and Choose Your Life.

In this episode, we cover:

7:00 – Why do we get distracted

7:30 – Traction vs Distraction

10:05 – External triggers

10:21 – Internal triggers

10:44 – The desire to avoid discomfort

12:20 – The evolutionary reason for distraction

14:21 – Mastering your internal triggers

15:48 – Making time for traction

18:04 – Hacking back external triggers

18:54 – Preventing distraction with pacts

19:29 – Scheduling group chat

22:13 – Indistractable nurses

24:18 – Distraction and open plan offices

Resources mentioned in this episode:

Official Website: nirandfar.com/Indistractable

Schedule Maker: nirandfar.com/schedule-maker

Summary article: nirandfar.com/skill-of-the-future Distraction Guide: nirandfar.com/distractions

Habits vs routines article: nirandfar.com/habits

Books: Hackers and Painters by Paul Graham

Factfulness by Hans Rosling and Ola Rosling

Moby Dick by Herman Melville

Tools: Distraction Tracker

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL242: How To Overcome Workplace Distractions - Interview with Nir Eyal appeared first at https://www.jamestaylor.me/nir-eyal/

Nov 12, 2019

In this episode we learn from Eric Schultz, On 300 Years Of Innovative Entrepreneurship In America.

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Eric Schultz is an author and lifelong entrepreneur. Most recently, he was CEO of Sensitech, a venture-backed global supply chain visibility company sold to United Technologies. He is co-author of “Food Foolish,” a book about food waste and climate change and his latest book is called “Innovation on Tap: Stories of Entrepreneurship From the Cotton Gin to Broadway’s ‘Hamilton’.”

In this episode, we cover:

4:10 – The dominant narrative
4:53 – Eli Witney
5:52 – Citizens vs consumers
9:14 – Alfred Sloan
11:58 – Henry Ford
13:50 – Pontchartrain Hotel (The Third Place)
15:59 – Barber Shops
17:47 – Buddy Bolden
20:13 – Milton Friedman
23:02 – Worst moment
25:47 – Innovation as a combination of ideas + people
31:16 – Peter Drucker
33:52 – Sensitech
35:07 – Mekko charts

Resources mentioned in this episode:

amazon.com/Innovation-Tap-Entrepreneurship-Broadways-Hamilton/dp/1626346631
theoccasionalceo.blogspot.com
Tools: Toodledo
Album: Bill Evans
Book: First Things First by Steven Covey

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The post CL241: 300 Years Of Innovative Entrepreneurship In America - Interview with Eric Schultz appeared first at https://www.jamestaylor.me/eric-schultz/

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