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SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

In the SuperCreativity™ podcast, creativity expert and innovation keynote speaker James Taylor interviews leading thinkers, innovators and performers and has them reveal their strategies and techniques to help you unlock your own creative potential. If you enjoy listening to conversations with creative thinkers, innovators, entrepreneurs, artists, authors, educators, and performers then you’ve come to the right place. Each week we discuss their ideas, life, work, successes, failures, creative process and much more. As a leading creativity and innovation keynote speaker James teaches and interviews creative leaders including Seth Godin, David Allen, Jonathan Fields, Amy Edmondson, Amanda Palmer, Chris Guillebeau, Tommy Emmanuel, Eric Ries and Donald Miller on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Todd Henry, Jeff Goins, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.
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Now displaying: Page 1
Apr 21, 2020

In this episode we learn from Jeremy Gutsche, On Futurism, Innovation And Space Beer.

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Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, sought-after keynote speaker, and the CEO of Trend Hunter, the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 600 brands and CEOs rely on his speeches including Google, Disney, Starbucks, Netflix, Coca-Cola, and IBM. He's even helped NASA prototype the Journey to Mars. He has been described as an "intellectual can of Red Bull” and his latest book is called CREATE THE FUTURE: Tactics for Disruptive Thinking.

In this episode, we cover:

3:57 – A fascination for innovation
4:19 – Innovation exercises
4:47 – Corporate innovation
5:59 – Disruptive innovation
6:56 – Path dependency
7:24 – The 7 Traps
9:02 – Qwerty vs Dvorak keyboards
11:02 – Timing
11:14 – Universities going online
12:00 – Smith Corona
13:29 – What is the hard problem you are trying to solve?
14:32 – Breaking the problem apart
17:00 – Innovation workshops
17:33 – How to go to Mars
18:22 – Co-creating the future
19:44 – Space beer
21:01 – Trend hunting vs Trend farming

Resources mentioned in this episode:

trendhunter.com
Tool: Trendhunter
Album: Spotify Playlists
Book: It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL257: Futurism, Innovation And Space Beer - Interview with Jeremy Gutsche appeared first at https://www.jamestaylor.me/jeremy-gutsche/

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