In this episode we learn from David Bates, On How To Brainstorm And Co-Create With A Team.
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How to Brainstorm
David Bates, who some call a high-functioning eccentric, thinks in stories, speaks in aphorisms, and wields a passion for storytelling that’s unorthodox, approaching idiosyncratic. Hired at Google as only 22-years old, David held an objectively unjustifiable amount of power. He built a content team at Google Maps and established a global production strategy that covered the Canadian Arctic, Taj Mahal, and Pyramids at Giza. Then he left to turn his side project, a wedding video company named Bokeh, into a creative agency. He now develops campaign strategies and content for brands like Google, Instagram, Airbnb, WeWork, DoorDash, Visa and more.
In this episode, we cover:
2:46 – Working within creative constraints
3:37 – Creative self-isolation
4:22 – Using your downtime to brainstorm
5:45 – Online brainstorming
8:47 – What is the story?
12:45 – Co-creating campaigns with clients
13:24 – VISA video campaign
16:11 – How to deal with rejection
17:14 – The politics of creativity
18:27 – Hunger and humility
21:46 – Empathising with your client
22:51 – Hiring ‘right’ people vs hiring ‘right now’ people
24:54 – Taking ownership of your personal brand
25:30 – Presenting your work using a portfolio
27:41 – Diversity of creative thought
28:23 – Hiring an art director
Resources mentioned in this episode:
bokeh.agency
linkedin.com/in/dbates0623
Tools: Notes App
Book: Creativity Inc by Ed Catmull
Album: Blink 182
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The post CL256: How To Brainstorm And Co-Create With A Team - Interview with David Bates appeared first at https://www.jamestaylor.me/david-bates/