In this episode we learn from Joey Coleman, On How To Never Lose A Customer Again.
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How to Never Lose a Customer Again.
Learning how to be persuasive and Mapping the customer journey.
The salesperson experience vs the customer experience, Joey Coleman helps companies keep their customers. An award-winning speaker, he shares his First 100 Days® methodology for improving customer experience and retention with organizations around the world and his clients include Whirlpool, Volkswagen, and Zappos. Joey's Wall Street Journal best selling book 'Never Lose a Customer Again' shows how to turn any sale into a lifelong customer.
In this episode, we cover:
2:37 – Learning how to be persuasive
5:28 – Working the The Secret Service
7:27 – The Customer Experience lifecycle
9:39 – The First 100 Days
9:51 – The salesperson experience vs the customer experience
11:00 – Buyers remorse
14:57 – Mapping the customer journey
16:41 – Breaking down silos
18:13 – Customer experience KPI’s
19:18 – The Handoff
22:40 – Rutherford Grill in Napa
34:37 – Going down the rabbit hole
Resources mentioned in this episode:
Book: Pattern Recognition by William Gibson
Album: First Touch by Dominic Miller
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The post CL251: How To Never Lose A Customer Again - Interview with Joey Coleman appeared first at https://www.jamestaylor.me/never-lose-customer/