In this episode we learn from Stephen Pacinelli, On How To Rehumanize Your Business With Personal Videos.
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A passionate storyteller by nature who measures his success by helping people reach their potential, Steve Pacinelli serves as the Chief Marketing Officer of BombBomb. He is also the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.
In this episode, we cover:
3:19 – How to close sales in a more creative way
5:01 – Annual contract value – ACV
5:26 – Using videos to make personal connections
7:10 – How to create authentic videos
12:03 – How many decision do you make in a day
13:00 – Pattern interupts
13:23 – Subject line, sender, first sentence
20:08 – Six signs and ten opportunities
26:07 – Daniel Pink video pitch
28:53 – ABM (Account Based Marketing)
30:29 – The process of writing the book
Resources mentioned in this episode:
Album: Evening Machines by Gregory Alan Isakov
Book: Stillness Is The Key by Ryan Holiday
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The post CL246: How To Rehumanize Your Business With Personal Videos - Interview with Stephen Pacinelli appeared first at https://www.jamestaylor.me/stephen-pacinelli/