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The Creative Life Podcast : Creativity, Innovation and Inspiring Ideas | James Taylor

In 'The Creative Life' podcast, James Taylor reveals all of his creativity and innovation strategies and techniques so you can unlock your creativity and live 'The Creative Life'. As a leading creativity coach James teaches and interviews creative leaders on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.
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Now displaying: Page 1
Feb 4, 2020

In this episode we learn from Stephen Pacinelli, On How To Rehumanize Your Business With Personal Videos.

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A passionate storyteller by nature who measures his success by helping people reach their potential, Steve Pacinelli serves as the Chief Marketing Officer of BombBomb. He is also the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.

In this episode, we cover:

3:19 – How to close sales in a more creative way
5:01 – Annual contract value – ACV
5:26 – Using videos to make personal connections
7:10 – How to create authentic videos
12:03 – How many decision do you make in a day
13:00 – Pattern interupts
13:23 – Subject line, sender, first sentence
20:08 – Six signs and ten opportunities
26:07 – Daniel Pink video pitch
28:53 – ABM (Account Based Marketing)
30:29 – The process of writing the book

Resources mentioned in this episode:

bombbomb.com
bombbomb.com/book
Tools: Productive
Album: Evening Machines by Gregory Alan Isakov
Book: Stillness Is The Key by Ryan Holiday

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL246: How To Rehumanize Your Business With Personal Videos - Interview with Stephen Pacinelli appeared first at https://www.jamestaylor.me/stephen-pacinelli/

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