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The Creative Life Podcast : Creativity, Innovation and Inspiring Ideas | James Taylor

In 'The Creative Life' podcast, James Taylor reveals all of his creativity and innovation strategies and techniques so you can unlock your creativity and live 'The Creative Life'. As a leading creativity coach James teaches and interviews creative leaders on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.
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Now displaying: Page 1
Oct 15, 2019

In this episode we learn from John Livesay, On How To Craft The Perfect Elevator Pitch.

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John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. He teaches companies’ sales teams how to become irresistible so they are magnetic to their ideal clients. His TEDx talk: Be The Lifeguard Of Your Own Life has over 1,000,000 views and his best selling book is called Better Selling Through Storytelling. He is also the host of “The Successful Pitch” podcast and has been interviewed by such luminaries as Larry King.

In this episode, we cover:

3:22 – Push vs Pull Selling
4:30 – Always Be Kind (ABK)
5:29 – Thinking of yourself as Yoda
7:47 – Storytelling structures
7:53 – Exposition
7:59 – Problem
8:07 – Solution
8:09 – Resolution
9:59 – The sales keynote speaker
10:55 – Whoever tells the best story makes the sale
13:46 – The perfect elevator pitch
15:00 – The pitch whisperer
17:05 – Who do you help
18:35 – What problem do you solve
19:03 – The open
19:18 – You know how…
20:14 – Well part of the problem…
22:50 – Speaking in soundbites
23:49 – Stacking your moments of certainty

Resources mentioned in this episode:

johnlivesay.com
Book: Deal Storming by Tim Sanders
Tool: Podetize
Album: Sing To Me Instead by Ben Platt

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL238: How To Craft The Perfect Elevator Pitch - Interview with John Livesay appeared first at https://www.jamestaylor.me/john-livesay/

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