In this episode we learn from John Livesay, On How To Craft The Perfect Elevator Pitch.
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John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. He teaches companies’ sales teams how to become irresistible so they are magnetic to their ideal clients. His TEDx talk: Be The Lifeguard Of Your Own Life has over 1,000,000 views and his best selling book is called Better Selling Through Storytelling. He is also the host of “The Successful Pitch” podcast and has been interviewed by such luminaries as Larry King.
In this episode, we cover:
3:22 – Push vs Pull Selling
4:30 – Always Be Kind (ABK)
5:29 – Thinking of yourself as Yoda
7:47 – Storytelling structures
7:53 – Exposition
7:59 – Problem
8:07 – Solution
8:09 – Resolution
9:59 – The sales keynote speaker
10:55 – Whoever tells the best story makes the sale
13:46 – The perfect elevator pitch
15:00 – The pitch whisperer
17:05 – Who do you help
18:35 – What problem do you solve
19:03 – The open
19:18 – You know how…
20:14 – Well part of the problem…
22:50 – Speaking in soundbites
23:49 – Stacking your moments of certainty
Resources mentioned in this episode:
Book: Deal Storming by Tim Sanders
Album: Sing To Me Instead by Ben Platt
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The post CL238: How To Craft The Perfect Elevator Pitch - Interview with John Livesay appeared first at https://www.jamestaylor.me/john-livesay/