In this episode we learn from William Ammerman, about the the Future Of Marketing And General Adversarial Networks.
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William Ammerman is Executive Vice President of Digital Media at Engaged Media Inc. and has previously held leadership positions with Tribune Media, Hearst Television, and Capitol Broadcasting. Over his career, he has managed digital advertising for hundreds of television stations and their websites, mobile apps, and connected platforms. His latest book is called The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning. It delves into the future of marketing in the age of AI.
In this episode, we cover:
2:14 – Hyper personalisation
4:15 – A machine that persuades us
8:20 – Dumb hotel rooms
9:26 – OCEAN personality traits
11:15 – Machine learning
11:59 – Google as the world’s largest focus group
13:03 – Mass customisation
14:07 – Voice user interface
17:52 – Natural language generation
20:58 – GAN – General Adversarial Network
21:09 – Creating and Judging algorithms
23:41 – Singapore model
27:46 – China’s social credit system
36:22 – Psychotechnology
Resources mentioned in this episode:
Book: The Foundation by Issac Assimov
Tool: Reveal Mobile
Album: Billy Elish
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The post CL235: The Future Of Marketing And General Adversarial Networks - Interview with William Ammerman appeared first at https://www.jamestaylor.me/william-ammerman/