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The Creative Life Podcast : Creativity, Innovation and Inspiring Ideas | James Taylor

In 'The Creative Life' podcast, James Taylor reveals all of his creativity and innovation strategies and techniques so you can unlock your creativity and live 'The Creative Life'. As a leading creativity coach James teaches and interviews creative leaders on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.
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The Creative Life Podcast : Creativity, Innovation and Inspiring Ideas | James Taylor
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Now displaying: Page 1
Jul 3, 2019

Gordon brings a unique perspective to the world of innovation. He is a Partner and Director of Design and Strategy at Twisthink, where he specializes in unlocking exciting new business value for clients. How do they do this? Well by using human-centered design to uncover strategic insights and apply emerging design and technology trends and capabilities. He's worked with Fortune 500 companies such as Whirlpool, Stryker, Haworth, Crown Equipment, Lutron and more. For nearly two decades now Gordon and his team have devoted their time to creating the ideal user experience to help their clients to become market leaders and grow.
In this episode, we cover:

3:30 – Internal Innovation vs External Innovation
4:43 – Hilton Doorkey App
6:48 – QuickPick Remote Advance – Crown Equipment
9:35 – The IoT Glove
11:31 – Safety on the factory floor
12:18 – Luck favors the prepared mind
13:38 – Human Centered Design (HCD)
15:06 – The role of ego in design
15:57 – Coming to the table with a point of view
– Being open to new information and inspiration
17:35 – Bringing a fresh perspective
– The Hermann Miller desk
– Artfully functional products
– Making chairs smarter
– Dumb hotel rooms
– Only 9% of companies have an ongoing innovation process
– 40% of companies do not talk to their customers
– Deeply engaging with your customers
– Adjacent Benchmarking
– Co-Catalyzing Teams
– VRT Tool
– Usability and Desirability
– The 10 Types of Innovation

Resources mentioned in this episode:

twisthink.com/creative
Book: Setting The Table by Danny Meyer
Album: Landlady by U2

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The post CL226: What Is Human Centered Design - Interview with Gordon Stannis appeared first on James Taylor.

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