Tom Breeze is the founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a “Pay For Results” financial model, Viewability and partners are now one of the world’s leading performance-based YouTube Advertising company. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. His new book is called ‘Viewability: Harness the Power of YouTube Ads and Be There for Your Customer – When It Really Counts”.
In this episode, we cover:
3:17 – The benefits of short books
12:31 – Testing messages with YouTube advertising
18:55 – How can you help?
21:40 – YouTube advertising to target app users
23:57 – Why you should say ‘you’ in the first 6 seconds
24:19 – Choose your own adventure
24:46 – Teaching guitar online
33:38 – The three phases of YouTube advertising spend
42:07 – Creating low cost offers for YouTube ad campaigns
Resources mentioned in this episode:
viewability.co.uk
Book: Influence by Robert Cialdini
Tools: Premiere Pro, Final Cut, Google Ads
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The post CL205: The Psychology Of YouTube Advertising - Interview with Tom Breeze appeared first on James Taylor .