Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.” Perry is the world’s most-quoted consultant on Google Advertising and according to Entrepreneur Magazine has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax. As one of the most expensive business consultants in the world, clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology. His hit book 80/20 Curve has been featured in the Harvard Business Review and is used by NASA’s Jet Propulsion Labs at the California Institute of Technology as well as being mandatory reading in many fast-growing companies.
In this episode, we cover:
3:55 – The 80/20 Rule (Pareto Principle)
5:46 – Racking the shotgun
15:32 – The liner notes for Boston’s first album
18:00 – Marketing as art
20:32 – How to be a better reader
21:48 – Starting a second Renaissance
22:26 – Evolution
28:10 – Augmented Creativity
29:33 – Andrew Briggs and quantum computing
31:47 – Jordan Peterson
37:20 – Being a boundary crosser
Resources mentioned in this episode:
perrymarshall.com
Tools: Marketing DNA Test – marketingdnatest.com
Book: The Book of Proverbs by Solomon
Album: Moving Pictures by Rush
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