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SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

In the SuperCreativity™ podcast, creativity expert and innovation keynote speaker James Taylor interviews leading thinkers, innovators and performers and has them reveal their strategies and techniques to help you unlock your own creative potential. If you enjoy listening to conversations with creative thinkers, innovators, entrepreneurs, artists, authors, educators, and performers then you’ve come to the right place. Each week we discuss their ideas, life, work, successes, failures, creative process and much more. As a leading creativity and innovation keynote speaker James teaches and interviews creative leaders including Seth Godin, David Allen, Jonathan Fields, Amy Edmondson, Amanda Palmer, Chris Guillebeau, Tommy Emmanuel, Eric Ries and Donald Miller on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Todd Henry, Jeff Goins, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.
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Now displaying: Page 1
Sep 21, 2018

Stephen Wunker is a noted author, entrepreneur, and consultant whose new book Costovation solves the dilemma of how to spend less and innovate more. He led the team creating one of the first smartphones in the 1990s, teamed with Harvard’s Clayton Christensen to build out consulting practices, and since 2010 has led New Markets Advisors, whose clients include Nestlé and Nike. His writing appears in Forbes, Harvard Business Review, and The Financial Times

In this episode, we cover:

1:37 – Costovation
8:43 – Why are you innovating?
10:00 – Innovation alignment
10:43 – Innovation labs
11:19 – Innovation process
12:53 – Planet Fitness case study
16:44 – Inventors sabotage
22:27 – The rate of innovation adoption
25:42 – Product enhancement

Resources mentioned in this episode:

Link: costovation.com
Tools: Google
Book: The Innovators Solution by Clayton M. Christensen and Michael E. Raynor
Album: Daddy Yankee 

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The post CL190: Costovation And Wowing Customers With Less - Interview with Stephen Wunker appeared first on James Taylor .

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