Brandon Rochon has spent his life building some of the world’s most loved brands. He started his career on the hard streets of Madison Ave. where he worked on Hennessy, Lugz Shoes, and Sapporo Beer, then spent time in NYC before he picked up and moved to Europe where he joined the award-winning TBWA/Paris and worked on brands like Absolut Vodka, McDonalds, PlayStation, Heineken and Nissan. Then it was off to Ogilvy Paris where he became the Global Creative Director of Coke Zero, while working on other brands such as Louis Vuitton and Perrier. And finally, back to the US as the SVP, Global Creative Director of Samsung Electronics, helping usher the brand into the pop-cultural icon it has become to date. Currently Brandon is Managing Chief Creative Officer at Kastner & Partners, AOR for Red Bull.
In this episode, we cover:
3:30 – Learning the rules of advertising
4:26 – 90% is passion
5:05 – The art and craft of storytelling
6:13 – Why Red Bull is really a media company
7:46 – Your brand as a platform
8:41 – Turning consumers into fans
10:05 – It’s all about collaboration
10:48 – Elevating your fans
15:10 – You can’t put creativity in a corner
16:02 – How to foster creative competition
17:22 – Challenging the process
18:06 – Finding universal truths
19:03 – The 4P’s of Advertising
22:20 – Ideas Win
25:48 – Building a great creative team
27:50 – From creating to making
28:19 – The future of advertising
31:28 – Snackable, Stackable
Resources mentioned in this episode:
Instagram: mrrochon
LinkedIn
Tools: YouTube
Books: A Purpose Driven Life by Rick Warren
Album: Unplugged by Lauryn Hill
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The post CL180: Why Makers Are The Future Of Advertising - Interview with Brandon Rochon appeared first on James Taylor .