Rachel Brenke is the founder of the Business Bites podcast, and several successful legal niche brands including TheLawTog®, FitLegally, and BlogLegally. She is also a mother of five, wife to an Army Veteran, practicing lawyer, author, photographer, cancer survivor, and Team USA Athlete. Through her podcast, brands, and 1-on-1 services, Rachel helps creative entrepreneurs with business strategy and legal needs such as business formation, contract drafting, and business and intellectual property law. As an entrepreneur in each of these industries, Rachel has a pulse on the pain points and needs of these fellow entrepreneurs.
In this episode, we cover:
3:57 – Biggest legal challenges for creative entrepreneurs
4:26 – Intellectual property
5:36 – Habits for content creation
7:45 – Building brands through content marketing
8:24 – Batch writing
16:00 – Artificial Intelligence for lawyers
21:17 – Looking for gaps in the market
22:16 – Identifying the true need
23:56 – Becoming the ‘go-to’ person in your niche
25:15 – Archer’s Advocates
Resources mentioned in this episode:
Tools: Helpscout, Trello, Google Calendar, WordPress, Microsoft Word
Book: Purple Cow by Seth Godin
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The post CL179: Content Marketing For Creative Entrepreneurs - Interview with Rachel Brenke appeared first on James Taylor .