Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
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In this episode, you’ll learn:
Brainfluence
Neuromarketing
System 1 and System 2
Robert Cialdini ‘Influence’
Dan Ariely
Finding the 100 short chapter approach to writing
Decision Making
College Confidential
fMRI scanning
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