David Meerman Scott is an internationally acclaimed strategist, whose books are must-reads for professionals seeking to generate attention and grow their businesses. He is the author of ten books – three of which are international bestsellers. Indeed ‘The New Rules of Marketing & PR’ is now in its 5th edition, has been translated into 28 languages and is required reading at hundreds of universities and business schools worldwide. Meanwhile as a speaker he has delivered keynotes in seven continents and over 40 countries to companies including Cisco, PwC, Ford, Google and Nestle Purina.
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In this episode, you’ll learn:
Hilary Clinton the Selfie Ninja
Donald Trump the Marketer
Tony Robbins
How Newsjacking Works
3 hours is too late!
Creating online content
Real-time news
Seeing patterns as a marketer
Marketing the Moon
Publishing great content
Marketing Mindfulness
Being in the moment with your marketing
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