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SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

In the SuperCreativity™ podcast, creativity expert and innovation keynote speaker James Taylor interviews leading thinkers, innovators and performers and has them reveal their strategies and techniques to help you unlock your own creative potential. If you enjoy listening to conversations with creative thinkers, innovators, entrepreneurs, artists, authors, educators, and performers then you’ve come to the right place. Each week we discuss their ideas, life, work, successes, failures, creative process and much more. As a leading creativity and innovation keynote speaker James teaches and interviews creative leaders including Seth Godin, David Allen, Jonathan Fields, Amy Edmondson, Amanda Palmer, Chris Guillebeau, Tommy Emmanuel, Eric Ries and Donald Miller on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Todd Henry, Jeff Goins, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.
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Now displaying: May, 2020
CL262: How To Price Your Services - Interview with Freshbooks CEO Mike McDerment 0
May 26, 2020

In this episode we learn from Freshbooks CEO Mike McDerment, On How To Price Your Services.

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Mike McDerment is the Co-Founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built out of frustration after accidentally saving over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since launching in 2003, over 10 million people have used FreshBooks to save time billing and collect billions of dollars.

In this episode, we cover:

2:05 – Remote working
4:06 – Starting Freshbooks
5:28 – How to sort and sift ideas as a CEO
6:03 – Proximity to customers
9:36 – Getting the pulse of your organisation virtually
11:00 – Customer centric
11:30 – Skip levels
11:42 – How to know which ideas to build
12:09 – Generative research
12:54 – 2 week sprints
13:17 – Agile
14:38 – How to price your services
15:56 – Value based pricing
18;46 – Recurring revenues doing well

Resources mentioned in this episode:

www2.freshbooks.com/breaking-the-time-barrier-unlock-your-earning-potential
Tools: Moleskine & Ballpoint Pen
Books: The E-Myth Revisited by Michael Gerber
Album: Bananas

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL262: How To Price Your Services - Interview with Freshbooks CEO Mike McDerment appeared first at https://www.jamestaylor.me/how-to-price-your-services/

CL261: How To Deal With Rejection Like An Actor - Interview with Debra Wanger 0
May 19, 2020

In this episode we learn from Debra Wanger, On How To Deal With Rejection Like An Actor.

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Debra Wanger is an award-winning actor, singer, and certified wellness coach who has performed in theaters, cabarets, and screens from New York to Los Angeles. She’s a sought-after public speaker leading workshops at university theater programs and corporate groups across the United States. While working at CAA and as a talent manager, she helped guide the careers of many top Hollywood names. Debra draws wisdom from decades of working as an actor, talent manager, and lifestyle coach to give actors and creatives a holistic approach to their profession that marries mind, body, spirit, and craft. Her latest bestselling book is called 'The Resilient Actor: How to Kick-Ass in the Business Without it Kicking Your Ass’.

In this episode, we cover:

8:18 – Resting
10:13 – Finding your balance
11:07 – Developing resilience
12:30 – Coronaissance
13:15 – Writing lists
15:25 – Auditioning is your job
18:13 – How to deal with rejection
19:09 – Meryl Streep
21:52 – Feeling disjointed

Resources mentioned in this episode:

debrawanger.com
Tool: Zoom, Oura Ring
Book: The Bulletproof Series by Dave Asprey
Record: The Original Cast Recording of Ragtime

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL261: How To Deal With Rejection Like An Actor - Interview with Debra Wanger appeared first at https://www.jamestaylor.me/debra-wanger/

CL260: Why Is Creativity Important In Business - Interview with innovation speaker Duncan Wardle 0
May 12, 2020

In this episode we learn from Duncan Wardle, On Why Is Creativity Important In Business.

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Duncan Wardle is an innovation keynote speaker, workshop leader, consultant and the former Vice President of Innovation & Creativity at The Walt Disney Company. During his 25-year career at Disney he helped them develop some of their most innovative ideas and strategies. Ideas that would forever change the way the company and its franchises like Lucas Films, Pixar, Marvel and ESPN expands their impact, trains their employees, and solves problems creatively.

In this episode, we cover:

1:55 – Delivering virtual workshops
2:40 – Innovation toolkits
3:48 – IDEO
4:11 – Innovation teams
4:30 – Accelerator model
4:41 – Hackathons
4:49 – Developing a creative culture
6:11 – Time to think
6:21 – Breaking the rules of your industry
7:31 – ‘What If’ statements
8:27 – Being provocative
9:30 – Innovation vs iteration
10:25 – Creativity vs innovation
11:07 – What is creativity
11:48 – COVID-19 and creativity
14:10 – Virtual creative collaboration
15:13 – Zoom breakout rooms
16:12 – Virtual presentations
17:22 – The panel of doom!
18:33 – Creative energisers
19:38 – Being willing to fail
21:18 – You are B2C
22:57 – The Naive Expert
27:00 – Curiosity
27:26 – Learning styles

Resources mentioned in this episode:

ted.com/talks/duncan_wardle_the_theory_of_creativity_jan_2018
duncanwardle.com
Tool: Flip charts
Book: Creativity Inc by Ed Catmull
Album: Dancing Queen by Abba

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL260: Why Is Creativity Important In Business - Interview with innovation speaker Duncan Wardle appeared first at https://www.jamestaylor.me/duncan-wardle/

CL259: How To Launch Your Side Hustle - Interview with Troy R. Underwood 0
May 5, 2020

In this episode we learn from Troy R. Underwood, On How To Launch Your Side Hustle.

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Over 433,000 ambitious entrepreneurs start up new businesses each year in the United States. Yet nearly just as many—roughly 400,000 annually—go belly up and close shop. And only one-third are still in existence when 10 years rolls around. In his latest book How To Launch Your Side Hustle, Silicon Valley software developer turned serial entrepreneur Troy Underwood shows us that entrepreneurship and business ownership are distinctly different professions.

In this episode, we cover:

2:32 – What is a Side Hustle
3:55 – A business worth pursuing
4:25 – Finding your devil’s advocate
5:52 – Paralysis by analysis
6:20 – Create ways to fund your startup
9:39 – The role of the entrepreneur
10:10 – Basing it on utility
10:47 – Friends, fools and family
12:50 – Creative ways to market your side hustle
13:23 – The necessity entrepreneur
14:42 – Continuing education programs
15:26 – How to hire your first employee
17:54 – Do you have a scalable business
20:14 – Higher quality problems
21:12 – How to exit your business
22:48 – Strategic vs capital investors
28:25 – Writing a book on your iphone

Resources mentioned in this episode:

troyrunderwood.com
Tools: iPhone
Book: Ragged Dick by Horacio Alger Jr, The Richest Man in Babylon by George S. Clason, Losing My Virginity by Richard Branson
Album: Goodbye Yellowbrick Road by Elton John

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL259: How To Launch Your Side Hustle - Interview with Troy R. Underwood appeared first at https://www.jamestaylor.me/troy-r-underwood/

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