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SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

In the SuperCreativity™ podcast, creativity expert and innovation keynote speaker James Taylor interviews leading thinkers, innovators and performers and has them reveal their strategies and techniques to help you unlock your own creative potential. If you enjoy listening to conversations with creative thinkers, innovators, entrepreneurs, artists, authors, educators, and performers then you’ve come to the right place. Each week we discuss their ideas, life, work, successes, failures, creative process and much more. As a leading creativity and innovation keynote speaker James teaches and interviews creative leaders including Seth Godin, David Allen, Jonathan Fields, Amy Edmondson, Amanda Palmer, Chris Guillebeau, Tommy Emmanuel, Eric Ries and Donald Miller on subjects including; how creativity works, the creative process, what is creativity, how to generate ideas, creativity exercises, creativity research, creative block, creative personality types, theories of creativity, creative thinking, educational creativity, divergent thinking, organizational creativity, creative cultures, and innovation. His work builds on other leading creativity experts including Julia Cameron, Sir Ken Robinson, Michael J Gelb, Eric Maisel, Scott Barry Kaufman, Twyla Tharp, Todd Henry, Jeff Goins, Richard Florida, Mihaly Csikszentmihalyi, Steven Pressfield, Tina Seelig, Josh Linkner and many others. James Taylor shows us how we can all learn to be more creative.
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Now displaying: Page 1
Mar 5, 2019

Liston Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral. Liston’s work is based on cutting edge psychology, behavioral economics, and his own sales experience. His mantra is “Serve, Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time. Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm. He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portland, OR.

In this episode, we cover:

3:16 – The power of podcasting
9:41 – Serve, don’t sell
12:51 – Fyre Festival
18:00 – Creating a repeatable sales plan
19:44 – Designing a better discovery call
20:39 – Pain, Goal, Value
21:00 – 70/30 Rule for sales calls
21:14 – “Why are we on the phone today?”
23:52 – The five why’s
24:23 – The magic wand question
28:13 – How to finish a sales call

Resources mentioned in this episode:

liston.io
Tools: Ulysees App
Typeform
Sales Navigator
Album: Donuts by J Dilla
Book: Predictably Irrational by Dan Ariely

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

The post CL213: How To Sell Your Work Using 'Serve, Don't Sell' - Interview with Liston Witherill appeared first on James Taylor .

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